Effects of front-of-package nutrition labelling systems on understanding and purchase intention in Jamaica: results from a multiarm randomised controlled trial
Abstract:ObjectiveTo assess the effects of three different front-of-package labelling (FOPL) schemes on objective understanding and intention to purchase of products, in Jamaica.SettingSupermarkets in Jamaica.ParticipantsAdult supermarket shoppers in Jamaica (n=1206) aged 18 years old or older were included in the study, except for those visually impaired, or unable to give informed consent.DesignMultiarm parallel-group randomised trial.InterventionsParticipants were randomly allocated to one of the three intervention … Show more
“…If scanned, this code led participants to a website that explained what a QR code is. Labels were octagon-shaped, since this design has been shown to perform the most consistently at improving consumers' understanding of nutrient content and eliciting behavior change across a range of contexts [56][57][58][59][60]. The nutrient label used a black background with white text, mimicking the design used in countries like Chile and Mexico [44], while the "ultraprocessed" label used a white background with black text to distinguish processing level as a separate product dimension [49].…”
High levels of food processing can have detrimental health effects independent of nutrient content. Experts and advocates have proposed adding information about food processing status to front-of-package labeling schemes, which currently exclusively focus on nutrient content. How consumers would perceive “ultraprocessed” labels has not yet been examined. To address this gap, we conducted a within-subjects online experiment with a convenience sample of 600 US adults. Participants viewed a product under three labeling conditions (control, “ultraprocessed” label, and “ultraprocessed” plus “high in sugar” label) in random order for a single product. The “ultraprocessed” label led participants to report thinking more about the risks of eating the product and discouraging them from wanting to buy the product more than the control, despite not grabbing more attention than the control. The “ultraprocessed” plus “high in sugar” labels grabbed more attention, led participants to think more about the risks of eating the product, and discouraged them from wanting to buy the product more than the “ultraprocessed” label alone. “Ultraprocessed” labels may constitute promising messages that could work in tandem with nutrient labels, and further research should examine how they would influence consumers’ actual intentions and behaviors.
“…If scanned, this code led participants to a website that explained what a QR code is. Labels were octagon-shaped, since this design has been shown to perform the most consistently at improving consumers' understanding of nutrient content and eliciting behavior change across a range of contexts [56][57][58][59][60]. The nutrient label used a black background with white text, mimicking the design used in countries like Chile and Mexico [44], while the "ultraprocessed" label used a white background with black text to distinguish processing level as a separate product dimension [49].…”
High levels of food processing can have detrimental health effects independent of nutrient content. Experts and advocates have proposed adding information about food processing status to front-of-package labeling schemes, which currently exclusively focus on nutrient content. How consumers would perceive “ultraprocessed” labels has not yet been examined. To address this gap, we conducted a within-subjects online experiment with a convenience sample of 600 US adults. Participants viewed a product under three labeling conditions (control, “ultraprocessed” label, and “ultraprocessed” plus “high in sugar” label) in random order for a single product. The “ultraprocessed” label led participants to report thinking more about the risks of eating the product and discouraging them from wanting to buy the product more than the control, despite not grabbing more attention than the control. The “ultraprocessed” plus “high in sugar” labels grabbed more attention, led participants to think more about the risks of eating the product, and discouraged them from wanting to buy the product more than the “ultraprocessed” label alone. “Ultraprocessed” labels may constitute promising messages that could work in tandem with nutrient labels, and further research should examine how they would influence consumers’ actual intentions and behaviors.
This study aimed to estimate dietary sodium and potassium consumption among Jamaicans and evaluate associations with sociodemographic and clinical characteristics. A cross-sectional study was conducted using data from the Jamaica Health and Lifestyle Survey 2016–2017. Participants were noninstitutionalized Jamaicans aged ≥15 years. Trained staff collected sociodemographic and health data via interviewer-administered questionnaires and spot urine samples. The Pan American Health Organization formula was used to estimate 24-hour urine sodium and potassium excretion. High sodium level was defined as ≥2000 mg/day, and low potassium levels as <3510 mg/day (World Health Organization criteria). Associations between these outcomes and sociodemographic and clinical characteristics were explored using multivariable ANOVA models using log-transformed 24-hour urine sodium and potassium as outcome variables. Analyses included 1009 participants (368 males, 641 females; mean age 48.5 years). The mean sodium excretion was 3582 mg/day (males 3943 mg/day, females 3245 mg/day, P < .001). The mean potassium excretion was 2052 mg/day (males, 2210 mg/day; females, 1904 mg/day; P = .001). The prevalence of high sodium consumption was 66.6% (males 72.8%, females 60.7%, P < .001) and that of low potassium intake was 88.8% (85.1% males, 92.3% females, P < .001). Sodium consumption was inversely associated with older age, higher education, and low glomerular filtration rate but was directly associated with being male, current smoking, and obesity. Overall, males had higher sodium consumption than women, with the effect being larger among hypertensive men. Women with hypertension had lower sodium consumption than nonhypertensive women; however, hypertensive men had higher sodium consumption than nonhypertensive men. Potassium consumption was higher among men, persons with obesity, and those with high total cholesterol but was lower among men with “more than high school” education compared to men with “less than high school” education. We conclude that most Jamaican adults have diets high in sodium and low in potassium. In this study, sodium consumption was directly associated with male sex, obesity, and current smoking but was inversely associated with older age and higher education. High potassium consumption was associated with obesity and high cholesterol levels. These associations should be further explored in longitudinal studies and population-based strategies should be developed to address these cardiovascular risk factors.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.