Effects of FIN-TECH use motivation on User Attitude and Word Of Mouth Intention: Focus on a Innovation Resistance Tendency and Type of Message (Rational, Emotional)

Seol, Sangcheol; Jung, Sung Gwang; Choi, Woo Young

doi:10.29214/damis.2017.36.5.010

managementinformationsystemsreview

2017

DOI: 10.29214/damis.2017.36.5.010

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Effects of FIN-TECH use motivation on User Attitude and Word Of Mouth Intention: Focus on a Innovation Resistance Tendency and Type of Message (Rational, Emotional)

Sangcheol Seol¹,

Sung Gwang Jung²,

Woo Young Choi³

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Cited by 2 publications

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The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation

Sun,

Ding,

Wang

et al. 2024

APJML

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PurposeThe study aims to construct a model that illustrates the relationship between receiving and sharing negative electronic word-of-mouth (e-WOM), consumer resistance to innovation (CRI), and customer loyalty.Design/methodology/approachUtilizing questionnaire surveys and regression model analysis, this study examines the case of smartphones to explore the impact of customer loyalty and CRI on the spread of negative e-WOM.FindingsThe results show that when consumers receive negative e-WOM, it increases their resistance to innovation, consequently raising the probability of them sharing this negative feedback. However, strong customer loyalty mitigates this interaction. Interestingly, customer loyalty increases the likelihood of consumers sharing negative e-WOM upon receiving it. This suggests that loyal consumers tend to be more inclined to share information, regardless of its positivity or negativity.Originality/valueThe paper contributes by examining the mechanisms linking the receipt and dissemination of e-WOM, CRI, and customer loyalty, along with the moderating impact of customer loyalty.

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The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation

Sun,

Ding,

Wang

et al. 2024

APJML

View full text Add to dashboard Cite

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Effects of usage motivation for omni-channel services on continuance and affective commitment and brand purchase intention

Choi¹

2019

Res. J. Costumec.

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Effects of FIN-TECH use motivation on User Attitude and Word Of Mouth Intention: Focus on a Innovation Resistance Tendency and Type of Message (Rational, Emotional)

Cited by 2 publications

References 29 publications

The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation

The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation

Effects of usage motivation for omni-channel services on continuance and affective commitment and brand purchase intention

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