Effects of Experiential Factors of the Metaverse on Fashion Brand Attachment and Continuous Usage Intention of the Platform

Hur, Hee Jin

doi:10.7856/kjcls.2024.35.1.47

kjcls

2024

DOI: 10.7856/kjcls.2024.35.1.47

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Effects of Experiential Factors of the Metaverse on Fashion Brand Attachment and Continuous Usage Intention of the Platform

Hee Jin Hur

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Effects of Experiential Factors of the Metaverse on Fashion Brand Attachment and Continuous Usage Intention of the Platform

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References 29 publications

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