Effects of evoked consumption contexts on hedonic ratings: A case study with two fruit beverages

Effects of evoked meal contexts on consumers’ responses to intrinsic and extrinsic product attributes in dry-cured ham

“…In a follow-up study by Hein et al (2012), mean hedonic ratings for four apple and four blackcurrant juices were compared using three evoked consumption contexts and a control context. The results of this study showed that although differences in the overall level of mean hedonic ratings and the liking of individual blackcurrant juice samples were observed in the evoked consumption contexts, the rank order of the juice samples was similar.…”

Assessing the influence of the color of the plate on the perception of a complex food in a restaurant setting

“…In addition, a great deal of research has been carried out recently on the context effect [30][31][32]. While the majority of these studies have focused on the effect of the context on hedonic ratings and food choice, demonstrating in many cases that the food is liked more in a 'real life' context (although the results are not consistent across all of the studies that have been published), the focus of this study is slightly different.…”

Effects of an evoked refreshing consumption context on hedonic responses to apple juice measured using best–worst scaling and the 9-pt hedonic category scale

“…While visual, auditory, and physical surrounds have been used to create 52 consumption contexts (e.g., Sester et al, 2013), physical modifications of the laboratory are expensive 53 and time consuming, and may surprise a consumer more than evoking the intended consumption 54 context (Petit & Sieffermann, 2007 Evoking a context when a refreshing drink is desired, led to differences in hedonic ratings using the 9-66 pt hedonic scale for four apple juices with subtle sensory difference compared to a control laboratory 67 setting (Hein et al, 2010). In another study, differences in liking for four apple juices with subtle 68 sensory differences were found when elicited in an evoked context of watching a movie at the theatre, 69 but not in the evoked context of eating breakfast on a weekend morning (Hein et al, 2012).…”

“…All hedonic responses were measured in the 117 evoked context 'when having something refreshing to drink'. The context was evoked using the same written scenario as used byHein et al (2012): "Think about an occasion when you are having 119 something refreshing to drink. Clearly imagine you are experiencing this occasion.…”

“…Now write a 120 detailed description of the occasion that you are imagining." Apple juice was selected as the product 121 for this study as it represented an appropriate product-context match(Hein et al, 2012). The written 122 scenario was projected on a screen and read aloud twice before consumers were requested to provide a 123 written response to the occasion that they were imagining.…”