Effects of environmental colour on males and females: A red or white or green office

Kwallek, Nancy P; Lewis, Carol M.

doi:10.1016/0003-6870(90)90197-6

Cited by 124 publications

(76 citation statements)

References 9 publications

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“…Within the four colours, this study presented the best task performance in the white colour office ( Figure 5). This result may be different from some studies that they mentioned participants in the white office made the largest number of errors in proofreading tasks [9,15]. While there were some studies with similar result supporting our findings.…”

Section: Discussioncontrasting

confidence: 95%

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Immersive Virtual Environment (IVE) as a Potential Tool for Interior Colour Study in Office Environments

Zhang¹,

Kim²,

Shih³

et al. 2017

Proceedings of the International Symposium on Automation and Robotics in Construction (IAARC)

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Interior design elements, particularly colours, have shown significant influence on employers' performance in office environments. The task performance was often measured against different coloured offices in physical built environments. An identified challenge for these studies is to alter colour settings for experiments. Immersive virtual environment (IVE), as an advanced technology, may potentially address to this challenge. Although few studies applied IVE in colour related research, some studies have successfully applied IVE in light and space research for performance assessment. These studies underpin this research to examine the feasibility of applying IVE in colour studies. A virtual model of office environment was built and rendered in Autodesk building design suite (Revit and 3Ds MAX) and presented in Virtual Desktop. Within the virtual offices, only the wall colour was changed while the other parameters remained the same. This enabled the task performance to be measured in the IVE-made offices with different colours (including white, red, green and blue). Proofreading tasks were used for measuring the task performance in each coloured office. The data of error numbers and time expense were collected and then analysed by the analysis of variance (ANOVA). Two significant findings were identified. Firstly, compared to the other three colours, task performance in the white offices was the best. Secondly, performing tasks in red office has better performance than green and blue offices. These two significant findings were supported by several colour related studies although there were some research presenting different results. This study demonstrated the potential of applying IVE for interior colour research in office environments. This study can support a further assessment for the feasibility of IVE by evaluating human emotion and physiological conditions for our funded project.

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Section: Discussioncontrasting

confidence: 95%

“…This is supported by several studies that demonstrated similar results that red colour in interior environments can improve task performance [9,18,20]. Meanwhile, other research showed the interior environments with cool colours (i.e.…”

Section: Discussionsupporting

confidence: 61%

Immersive Virtual Environment (IVE) as a Potential Tool for Interior Colour Study in Office Environments

Zhang¹,

Kim²,

Shih³

et al. 2017

Proceedings of the International Symposium on Automation and Robotics in Construction (IAARC)

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“…Studies on the sensitivity response of color in architecture were conducted by Yildirim et al, 1) Kwallek and Lewis, 2) Rosenstein, 3) Tzeng and Wang, 4) and Yildirim. 5) Kim and Lee 6) conducted research regarding the color adaptation for an interactive VR Model.…”

Section: Introduction 11 Aimmentioning

confidence: 99%

Analysis of a Sensitivity Evaluation of the Exterior PV System for a House

Jin¹,

Kim

2013

Journal of Asian Architecture and Building Engineering

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The application of photovoltaics (PV) is regarded as an important element for sustainable zero-energy buildings that require energy generation through renewable energy systems. When applying such systems, architects and designers must concern themselves with their integration into the overall scheme of their designs. Thus, in this study, a guideline for design processes including PV modules in new construction is suggested.This study followed a four-step process. First, design parameters were extracted for an evaluation. The exterior materials and color of a detached house were investigated as evaluation parameters. An investigation focusing on the existing PV literature and the current catalogue of PV modules was then carried out. The color of the PV module was then selected from existing colors. In the second step, an experiment to evaluate reactions to a variety of PV modules and building exterior factors, which the authors refer to as a sensitivity evaluation, was carried out using computer graphics (CG). In the third step, the characteristics of the sensitivity evaluation were analyzed by means of a factor analysis. The cognitive structure formulated during the sensitivity evaluation was also examined through a factor analysis. Fourth, the evaluation characteristics of the categories of the respective parameters were analyzed through a multi-regression method (HAYASHI I). Finally, a method of applying PV modules to the exterior of the house was proposed.Further various and specific studies considering characteristics that should be taken into account by designers when applying PV modules as design elements should also be performed.

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“…Researchers also have demonstrated that color can be unconsciously perceived (Schmidt, 2000) and may likewise unconsciously influence people. For instance, colors elicit specific moods (e.g., red leads to more anxiety; blue makes people feel depressed) and affects work ability (e.g., people make fewer errors in a red office) (see Knez, 2001;Kwalleck, 1996;Kwalleck & Lewis, 1990;Kwalleck, Lewis, Lin-Hsiao, & Woodson, 1996;Kwalleck, Lewis, & Robbins, 1998;Kwalleck, Woodson, Lewis, & Sales, 1997;Stone, 2001).…”

Section: Color Perceptionmentioning

confidence: 99%

A rose by any other name …: Color-naming influences on decision making

et al. 2006

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Companies dealing in colors (e.g., paint companies, the cosmetic industry) spend enormous amounts of time and money selecting names to accompany their various product lines in an attempt to maximally appeal to and lure in consumers. In two experiments, the current research examines the extent to which such naming strategies have an impact on consumer behavior. Across both experiments, participants rated either color swatches (Experiment 1) or products (Experiment 2) that had either generic names (e.g., brown) or fancy names (e.g., mocha) attached to them. The results of each experiment revealed that names significantly influence how colors are perceived, and that fancy names result in significantly more favorable ratings than do generic names. Both theoretical and applied implications of this phenomenon are discussed.

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Effects of environmental colour on males and females: A red or white or green office

Cited by 124 publications

References 9 publications

Immersive Virtual Environment (IVE) as a Potential Tool for Interior Colour Study in Office Environments

Immersive Virtual Environment (IVE) as a Potential Tool for Interior Colour Study in Office Environments

Analysis of a Sensitivity Evaluation of the Exterior PV System for a House

A rose by any other name …: Color-naming influences on decision making

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