Effects of E-Marketing and Social Media Marketing on E-commerce Shopping Decisions

Priansa, Donni Juni; Suryawardani, Bethani

doi:10.25124/jmi.v20i1.2800

Cited by 14 publications

(11 citation statements)

References 7 publications

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“…10 Gaya kepemimpinan yang dimaksudkan disini adalah perilaku seorang pemimpin yang dipergunakan untuk mempengaruhi orang lain untuk melakukan suatu hal yang dikehendakinya berdasarkan hasil kesepakatan bersama. 11 Sebagai pengasuh dipondok pesantren, Kiai pada umumnya memiliki gaya kepemimpinan kharismatik. 12 Hal tersebut disebabkan oleh kedalaman ilmunya serta keyakinan santri dan masyarakat terhadapnya, sehingga mereka dengan suka rela melakukan apa yang dikehandakinya tanpa mengaharapkan pemberian apapun kecuali barokah.…”

Section: Pendahuluanunclassified

Kepemimpinan Spiritual Kiai Dalam Meningkatkan Kompetensi Membaca Dan Memahami Kitab Kuning Di Pondok Pesantren Mambaul Ulum Pondok Wuluh Leces Probolinggo

Amin

Amrullah²,

Kawakip³

2022

Research Journal of Islamic Education Management

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This study aims to reveal the form of the kiai's spiritual leadership values, as well as their relation to the competence to read and understand the yellow book of santri at the Mambaul Ulum Islamic boarding school, Pondok Wuluh Leces Probolinggo. This study uses a qualitative approach. Data was collected through in-depth interviews, observation, and documentation. Data analysis by reducing data, presenting data, and verifying data. Checking the validity of the data using source triangulation techniques and triangulation techniques. Informants in this study were kiai, boarding school administrators, students, and guardians of students. The results showed that: 1) The form of the kiai's spiritual leadership values included true honesty, justice, good deeds, discipline but still flexibility, and humility; 2) The relationship of the kiai's spiritual leadership with the competence to read and understand the yellow book of santri, namely the kiai as a leader at the Islamic boarding school has full responsibility in all pesantren programs, the kiai as a motivator who inspires students so that students have a disciplined character, are able to awaken the best in themselves, focus on the goal or have a strong desire, seek blessings, and riyaḍah.

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Section: Pendahuluanunclassified

Kepemimpinan Spiritual Kiai Dalam Meningkatkan Kompetensi Membaca Dan Memahami Kitab Kuning Di Pondok Pesantren Mambaul Ulum Pondok Wuluh Leces Probolinggo

Amin

Amrullah²,

Kawakip³

2022

Research Journal of Islamic Education Management

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“…Although ASOS is an online shopping platform, it is not inferior to offline stores. Donni and Bethani want to know whether e-marketing and social media marketing influence people's shopping decisions [2]. According to their experiments, these two ways positively impact consumers' decisions on online shopping, with a combined contribution rate of 81.08%.…”

Section: Fig 3 Most Valuable Global Brands 2021mentioning

confidence: 99%

Research on the Online Marketing Strategy of ASOS’s Young Customer Market

Huang¹,

YOU²,

Zhou³

2022

BCPBM

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In recent years, the rapid development of e-commerce has triggered new shopping demands. With the growth of e-commerce, online shopping has become the main way people choose. ASOS, a world-renowned online shopping brand, has achieved great success in this Internet era and e-commerce. In addition to its advantages of global distribution, wide variety, and low prices, it also uses magazines and various social media to promote the brand and make more people, especially the younger generation, familiar with it. However, as the industry leader, ASOS still has some problems. For example, there is no clothing area for children and the elderly, the target market range is not wide enough, etc. This report will study the background of the big time, the basic situation of ASOS and its marketing methods, and then propose corresponding solutions to the problems. Based on the analysis of the reasons why this brand is successful, then this paper can have a better understanding of studying millennials, online shopping, and e-commerce.

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“…Employee Performance pada dasarnya diukur dengan kepentingan organisasi, sehingga indikator dalam pengukurannya disesuaikan dengan kepentingan lembaga itu sendiri. Mondy, Noe, Premeaux dalam (Priansa, 2015) p-ISSN: 2620-8490; e-ISSN: 2620-8814 menyatakan pengukuran kinerja dapat dilakukan dengan cara sebagai berikut: 1) Kuantitas pekerjaan Kuantitas pekerjaan berhubungan dengan volume pekerjaan dan produktivitas kerja yang dihasilkan oleh aparatur dalam kurun waktu tertentu atau hasil yang dicapai oleh aparatur dalam jumlah tertentu berdasarkan dengan standar yang telah ditentukan sebelumnya oleh Lembaga.…”

Section: Indikator Employee Performanceunclassified

Pengaruh Motivation dan Employee Performance terhadap Public Service Di Kecamatan Cisaat Kabupaten Sukabumi

Kurniawan

Rizaldhi

2021

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This study aims to determine: (1) the relationship and influence of motivation on public service, (2) the relationship and influence of employee performance on public service, and (3) the relationship and influence of motivation and employee performance simultaneously on public service. The subjects of this research are all employees of Cisaat District, Sukabumi District, totaling 31 people. Methods of data collection through survey by using questionnaire. Data analysis technique used in this research is Multiple Linear Regression Analysis. The results showed that: (1) the motivation positively affect the public service; (2) the employee performance has no effect on public service; (3) simultaneously motivation and employee performance postively affect the public service.

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Effects of E-Marketing and Social Media Marketing on E-commerce Shopping Decisions

Cited by 14 publications

References 7 publications

Kepemimpinan Spiritual Kiai Dalam Meningkatkan Kompetensi Membaca Dan Memahami Kitab Kuning Di Pondok Pesantren Mambaul Ulum Pondok Wuluh Leces Probolinggo

Kepemimpinan Spiritual Kiai Dalam Meningkatkan Kompetensi Membaca Dan Memahami Kitab Kuning Di Pondok Pesantren Mambaul Ulum Pondok Wuluh Leces Probolinggo

Research on the Online Marketing Strategy of ASOS’s Young Customer Market

Pengaruh Motivation dan Employee Performance terhadap Public Service Di Kecamatan Cisaat Kabupaten Sukabumi

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