Effects of Dry Chili and Garlic on Sensory Characteristics and Consumer Acceptance of Numprik Tadang Product

Toontom, Nitchara; Meenune, Dr.Mutita; Posri, Dr.Wilatsan

doi:10.5481/kkujgs.2008.08.1.2

Cited by 1 publication

(1 citation statement)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The 13 initial formulas were tasted and screened by consumer liking scores on overall and spicy‐hotness, and phenolic content. Then the formulas with high liking scores and percentage of phenolic content were selected (reported in Toontom et al , 2008a). The quality of the four chosen experimental products (SH, SM, CHGH and GgLSH) was measured to compare with Tadang commercial samples (MK1 and MK2).…”

Section: Methodsmentioning

confidence: 99%

Influence of antioxidant information on consumer preference for a Thai chilli paste product

Toontom

Meenune

Posri

2010

British Food Journal

Self Cite

View full text Add to dashboard Cite

PurposeThe purpose of this paper is to examine the effects of providing information regarding antioxidant content on the liking for a food item consumed in relatively small quantities as a complement to main dishes.Design/methodology/approachHeavy users consuming chilli paste three to four times a week were recruited for consumer tests (n=129). Two sessions of taste tests (with and without antioxidant information) were conducted for hedonic measurement of six ready‐to‐eat Thai chilli pastes. Antioxidant activity of the samples were analysed by DPPH and hydroxyl scavenging methods and reported relative to vitamin C. The four experimental and two commercial samples tested ranged between mild to medium hot levels classified by capsaicin quantity and were served using balanced first‐order carry‐over effect design. Principal component analysis and analysis of variance for split‐plot design of the experiment were employed for data analysis.FindingsThe key finding is that the antioxidant information had no significant effect on consumer liking (p > 0.05). Even though one of the research samples presented high antioxidant efficiency (1.63‐1.80 times higher than commercial samples sold in market places), the sample received only low liking scores and liking was not increased when the antioxidant information was attached. An interaction effect occurred when commercial samples gained high liking scores and increased to even higher when antioxidant information was given with the samples.Research limitations/implicationsThe research was based on a target group of Thai consumers whose ages ranged between 18‐40 years old and who were frequent consumers of the product. Also, the product tested in this research was not a principal meal item but was a condiment. Hence, caution must be exercised in generalising to other target groups or food products.Practical implicationsHealth benefit labelling by producers needs to take into account the usage context of the food. Health information provision may not boost consumer demand in all contexts.Originality/valueThis is one of very few studies exploring the effect of health information provision on liking for a food that is not consumed as a main dish in large quantities, but rather as a condiment consumed in small quantities.

show abstract

Section: Methodsmentioning

confidence: 99%