Effects of different intervention strategies in the implementation of a nationwide tobacco Quit and Win contest in Sweden

Tillgren, Per; Haglund, B. J. A.; Ainetdin, Tuula; Thörnqvist, Eva; Uhrbom, Erik; Holm, L. E.

doi:10.1136/tc.4.4.344

Cited by 14 publications

(7 citation statements)

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“…These groups then recruit and coordinate smaller local organizations to participate, such as voluntary organizations, sports and recreational organizations, health care services, banks, and the mass media (Tillgren et al 1995b). However, it is also possible for several smaller sponsoring organizations to operate independently in one country.…”

Section: Organizing Sponsorsmentioning

confidence: 96%

“…The most common media are ads on TV, radio, and newspaper. Results from a San Diego (CA, USA) county contest found that television was the most effective medium, responsible for recruiting 54% of participants (Tillgren et al 1995b). Public relations activities such as press releases about past contest winners and successful quitters, and such events as fashion shows and horse races are used to increase awareness and inform people of the contest.…”

Section: Contest Promotionmentioning

confidence: 98%

“…The more local sponsorship and support a contest organizer generates, the more smokers will be willing to participate (Tillgren et al 1995b). Participation is a campaign's primary method of increasing successful quitting attempts in a community, ultimately driving campaign success (Hey and Perera 2005).…”

Section: Organizing Sponsorsmentioning

confidence: 98%

“…Combining mass media approaches with the efforts of local grass-roots organizations is a cost-effective approach that can recruit three to six times more participants than mass media alone (Tillgren et al 1995b). Combining mass media and community action may be a particularly effective way to improve efficiency.…”

Section: Recommendations To Improve Quit and Win Programsmentioning

confidence: 99%

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Quit and Win Contests: A Social Marketing Success Story

Lavack

Watson

Markwart

2007

Social Marketing Quarterly

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Quit and Win contests are social marketing campaigns that have met with great success in achieving smoking cessation. They have been organized in over 80 countries around the world, have had over 2 million smokers participate, and have helped an estimated 150,000 smokers quit. Quit and Win contests work by offering prize incentives and a supportive environment to smokers who wish to quit smoking. This article examines the structural components of Quit and Win programs that make them successful social marketing campaigns, along with the measures used to determine their success. Recommendations are provided for increasing the success of Quit and Win programs in the future. This review also provides useful lessons for the development of other types of social marketing campaigns.Quit and Win contests are social marketing efforts that have been organized in over 80 countries around the world and have encouraged more than 2 million smokers to pledge to quit smoking for at least four weeks. The contests began in Minnesota in 1975 and by 2004 had more than 70 countries and 750,000 participants (Quit and Win 2006). These contests have a wide reach into the smoker population, attracting would-be quitters to become contest participants by offering prize incentives and social support.The organizers of Quit and Win contests recognize that consumers are motivated by self-interest. To gain consumer buy-in to a campaign, consumers must be offered a personal short-term payoff in the exchange (Rothschild 1999). While the majority of smokers also want the long-term benefits associated with quitting smoking, they often lack the short-term motivation to do so. Quit and Win

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Section: Organizing Sponsorsmentioning

confidence: 96%

Section: Contest Promotionmentioning

confidence: 98%

Section: Organizing Sponsorsmentioning

confidence: 98%

Section: Recommendations To Improve Quit and Win Programsmentioning

confidence: 99%

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Quit and Win Contests: A Social Marketing Success Story

Lavack

Watson

Markwart

2007

Social Marketing Quarterly

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“…Die Kombination von Presse-und Öffentlich-keitsarbeit und Kooperationen mit lokalen Akteuren ist für die bevölkerungswei-te Implementation des Wettbewerbs eine besonders effektive Methode [28]. Flä-chendeckend in Apotheken, in allen Geschäftsstellen der AOK und der BAR-MER, in Service Points und Reisezentren der Bahn und in >1500 Unternehmen lagen die Teilnahmekarten aus und machten auf die Kampagne …”

Section: Implementation Der "Rauchfrei-kampagne"unclassified

„Rauchfrei 2004“ – Bedingungsfaktoren eines erfolgreichen Rauchstopps

Mons

Schulze

2006

Präv Gesundheitsf

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Trotz bekannter Gesundheitsrisiken ist das Rauchen in Deutschland nach wie vor weit verbreitet: mehr als die Hälfte der Bevölkerung beginnt jemals im Leben mit dem Rauchen und jeder 2. regelmä-ßige Raucher raucht >25 Jahre [22]. Aktuell konsumieren 28% der Frauen und 37% der Männer >18 Jahren regelmäßig Tabakwaren [16].Um die mit dem Rauchen verbundenen gesundheitlichen und wirtschaftlichen Konsequenzen zu verringern, werden im Rahmen der Tabakkontrollpolitik vereinzelte Interventionsmaßnahmen durchgeführt, die das Ziel haben, den Tabakkonsum in Deutschland zu reduzieren. Hierbei gelten verhältnispräventive Maßnahmen wie Steuererhöhungen, Tabakwerbeverbote oder die Schaffung einer rauchfreien Umwelt als wirksamste Präventionsmaßnahmen [7,12,23]. In Deutschland wird dies bislang allerdings nur unzureichend umgesetzt, ebenso ist das Angebot an Präventions-und Beratungsmaßnahmen eher spärlich. Dabei existieren für Erwachsene eine Reihe wirkungsvoller verhaltenspräventiver Maß-nahmen zur Beendigung des Tabakkonsums [17,18] und insbesondere massenmediale Kampagnen bieten gute Erfolgsaussichten, Rauchern ein Leben ohne Zigarette zu ermöglichen [4,24].Während Verhältnisprävention in der Regel eher unpopuläre Maßnahmen be-

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Mass media interventions for preventing smoking in young people

Sowden

Arblaster²

1998

Cochrane Database of Systematic Reviews

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Effects of different intervention strategies in the implementation of a nationwide tobacco Quit and Win contest in Sweden

Cited by 14 publications

References 0 publications

Quit and Win Contests: A Social Marketing Success Story

Quit and Win Contests: A Social Marketing Success Story

„Rauchfrei 2004“ – Bedingungsfaktoren eines erfolgreichen Rauchstopps

Mass media interventions for preventing smoking in young people

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