Effects of COVID-19 on Visitor Intentions to Attend Personal Interpretation Programs in the Provincial Parks of Alberta, Canada

Abstract

Research has examined COVID-19’s impacts on parks, but little research has studied the pandemic’s impact on in-person interpretation. Based on responses from 431 visitors to Alberta’s provincial parks before and during the pandemic, this paper investigates how the pandemic affected visitor intentions to attend personal interpretation programs. Intentions to attend programs decreased after the pandemic started, but were greater for respondents who had attended programs the previous season. Key reasons for not attending programs were not to become infected and not to infect others. Intentions to attend programs were greater for males than females, and greater for respondents with an increased education and a larger household income. Despite pandemic concerns, 53% of respondents said that programs should be offered, with highest support for amphitheater shows, followed by guided hikes, point duties, and family events. Park managers should clearly communicate the benefits and safety measures employed for interpretation programs.