Effects of country of origin and country brand attitude on nonprescription drugs

Jun, Jong Woo; Choi, Chang Won

doi:10.1057/palgrave.jt.5750050

Cited by 8 publications

(1 citation statement)

References 23 publications

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“…Attitude toward the host country was measured using 4 items, modified from previous studies [54,55] to fit the context of this study. The 4 items were measured on a 1 (not at all) to 5 (very much) scale (α = 0.964).…”

Section: Measurementsmentioning

confidence: 99%

The Influence of International Education Experience on Host Country-Related Outcomes: An Analysis of Chinese Students’ Relationships with South Korean Universities

2020

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Recognizing the globalization of higher education institutions, this study examined the influence of university–student relationships on host country-related outcomes, including student attitudes, purchase intentions, and policy support. A survey was conducted with Chinese students who had studied or who were currently studying at South Korean universities. Its results showed a significant positive association between Chinese student perceptions of their relationships with host universities and their attitudes toward South Korea. In addition, their positive attitudes led to (i) intentions to purchase Korean products and (ii) policy support for the Korean government. The theoretical and practical implications of study findings are discussed from the perspectives of public diplomacy and the university’s role in a highly globalized education system.

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Section: Measurementsmentioning

confidence: 99%

The Influence of International Education Experience on Host Country-Related Outcomes: An Analysis of Chinese Students’ Relationships with South Korean Universities

2020

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Partitioned Country-of-Origin Effect on Consumer Behavior: A Meta-Analysis

Nisco

Oduro

2022

Journal of International Consumer Marketing

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Country‐of‐origin and brand redeployment impact after brand acquisition

Lee¹,

Lee²

2011

Journal of Consumer Marketing

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Purpose -This study aims to examine the country-of-origin's impact on consumer purchase behavior post-acquisition, especially when the acquirerdominant business is afflicted by a low country-of-origin image and the acquired business enjoys a high country-of-origin image. This study also aims to examine brand redeployment strategy impacts on consumer purchase intentions. Design/methodology/approach -Data are collected from an online questionnaire in Taiwan. A total of 325 usable questionnaires are returned. Data analysis is conducted using regress analysis and ANOVA. Findings -These results indicate that general country attributes and general product attributes have a positive effect on purchase intentions. In addition, general product attributes play a mediating role between general country attributes and purchase intentions. These results further show that target-dominant redeployment strategy is the most powerful to purchase intentions. A company which wants to use M&A to increase market share must seriously consider general country attributes, general product attributes and brand redeployment strategy because these three constructs affect purchase intentions, and consequently maintain consumer loyalty and attract new customers. Originality/value -There were seldom studies which investigated country-of-image effect and M&A from marketing perspective. The major contributions of the study were investigating consumers' perception of the effects on country-of-origin image and the redeployment strategy on an acquired brand.

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Effects of country of origin and country brand attitude on nonprescription drugs

Cited by 8 publications

References 23 publications

The Influence of International Education Experience on Host Country-Related Outcomes: An Analysis of Chinese Students’ Relationships with South Korean Universities

The Influence of International Education Experience on Host Country-Related Outcomes: An Analysis of Chinese Students’ Relationships with South Korean Universities

Partitioned Country-of-Origin Effect on Consumer Behavior: A Meta-Analysis

Country‐of‐origin and brand redeployment impact after brand acquisition

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