Effects of Corporate Greenwashing on Society; Corporate Greenwashing and Sustainability

Abstract

Sustainability initiatives and societal well-being face significant challenges due to the pervasiveness of corporate greenwashing, which is defined by dishonest environmental marketing techniques. The numerous effects of "greenwashing" on modern society and sustainability projects are thoroughly examined in this paper. It reveals the complex ways in which greenwashing distorts the "truth gap" between claimed practices and actual ones, manipulates customer behavior, and impedes genuine sustainable advancement through painstaking investigation. This research highlights the critical role that technology plays in addressing this widespread problem by outlining the complex tactics used in greenwashing and drawing on empirical data and real-world examples.In addition, it puts up a series of strategic suggestions intended to promote increased consumer consciousness, support unbiased certification programs, push for legislative changes, encourage moral business practices, and promote cooperative partnerships among various stakeholders. Through the promotion of values such as openness, responsibility, and moral behavior, society may successfully combat the evil of greenwashing and create a road for real sustainability projects. This paper promotes coordinated group effort to counteract "greenwashing," supporting the admirable goal of sustainable development.