Effects of Consumption Values of Secondhand Clothes on Evaluation Criteria and Purchase Intention: Cross-National Comparisons of Korean and Ghanaian Consumers

Abstract

Despite the situation where fashion companies are struggling due to the COVID-19 pandemic, the global secondhand clothes market is showing remarkable growth. In line with this global trend, Korea's exports of secondhand clothes are steadily increasing. Unlike previous studies that have focused only on the domestic market, this study analyzed the impact of consumption values of secondhand clothes through comparative studies between countries.
 Ghana, a major gateway to West Africa, is an important importer of secondhand clothes and a developed brokerage trade that re-exports secondhand clothes to neighboring countries. The purpose of this study is to compare the differences between Korea and Ghana in the impact of the consumption value of secondhand clothes on the evaluation criteria and purchase intention.
 The results confirmed that the impact of consumption values of secondhand clothes on evaluation criteria and purchase intention differed between countries. In Korea, all three dimensions of the consumption values had direct and indirect effects, but in Ghana, environmental and functional values were only indirectly connected to purchase intention through evaluation criteria.

Big Data Analysis of News on Purchasing Second-hand Clothing and Second-hand Luxury Goods: Identification of Social Perception and Current Situation Using Text Mining

“…므로 (Choo & Park, 2013;Shin & Koh, 2021) 중고의류의 소비 가치를 알아보고 구매 의도 및 행동과의 관계를 조사한 연구들이 이루어졌다. 그 결과, 중고의류의 감정적 가치 (Choi et al, 2021; S. H. , 사회적 가치 (Choi et al, 2021;Kim, 2019), 진귀적 가치 (Choi et al, 2021;Jang et al, 2022) (Xu et al, 2014 (Na et al, 2021;Park et al, 2017;Yoo, 2006) (Choi et al, 2021;S. H. Lee, 2021;Xu et al, 2014) 독특함도 주요 가치 (Jang et al, 2022;Ko, 2022;Xu et al, 2014)…”