Effects of Consumer Innovativeness, Shopping Mall Attributes, and Satisfaction on E-loyalty for Fashion Products

Park, Shin-Young; Park, Eun-Joo

doi:10.5850/jksct.2010.34.5.765

Cited by 13 publications

(6 citation statements)

References 11 publications

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“…따라서 소비자의 혁신성향은 새로운 기술의 수용에 유 의미한 영향을 미치는 변인으로 많은 연구들에서 지속 적으로 나타나고 있다 (Goldsmith & Flynn, 1992;Ha & Stoel, 2004;Kang, 2009;Park, 2008 (Goldsmith & Hofacker, 1991). 영역특유 혁신성은 대상과 분야별로 혁신자의 특 성이 다르다는 것을 반영하기 위한 것으로 (Citrin et al, 2000;Goldsmith & Hofacker, 1991;Hoffmann & Soyez, 2010) 선행연구들에서는 기술혁신성, 유행혁신성, 인터 넷 혁신성, 그리고 정보혁신성 등으로 구별되어 사용되 어왔다 (Chae, 2010;Jun & Rhee, 2009;Kang, 2009;Park & Park, 2010 …”

Section: 혁신성unclassified

The Influence of Innovativeness and Price Sensitivity on Purchase Intention of Smart Wear

Park¹,

Noh

2012

Journal of the Korean Society of Clothing and Textiles

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This study examines the influence of innovativeness and price sensitivity on the purchase intention of smart wear. A total of 211 copies of data were analyzed to investigate a structural model and test research hypotheses using AMOS 7.0 package. The results were summarized as follows. First, fashion innovativeness and technology innovativeness negatively affected price sensitivity; however, information innovativeness positively affected price sensitivity. Second, technology innovativeness positively affected the purchase intention of smart wear; however, fashion innovativeness and information innovativeness did not affect the purchase intention of smart wear. Third, price sensitivity negatively influenced the purchase intention of smart wear. This study is useful for marketers and managers who establish marketing and a price strategy for smart wear in an exploration of the relation of consumer innovativeness, price sensitivity, and the purchase intention of smart wear.

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Section: 혁신성unclassified

The Influence of Innovativeness and Price Sensitivity on Purchase Intention of Smart Wear

Park¹,

Noh

2012

Journal of the Korean Society of Clothing and Textiles

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“…Therefore, the ability to understand and set user expectations is an important concept in delivering service satisfaction [17]. Consumer satisfaction is the emotional response that consumers feel when they obtain results that exceed their expectations for a purchased product or service [18], [19]. Fashion products are highly visible and trendy.…”

Section: Satisfactionmentioning

confidence: 99%

“…Fashion products are highly visible and trendy. As social and psychological functions influence consumer product or service satisfaction more than physical functions, consumer satisfaction is more affected by emotions and emotional states than by general products [19], [20].…”

Section: Satisfactionmentioning

confidence: 99%

Satisfaction Through Clothing Utilization and Environmental Sustainability Based on Fashion AI Curation Service

2022

KSII TIIS

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This study investigates fashion Artificial Intelligence (AI) curation services to expand sustainable consumption. We analyzed the factors that affect the AI fashion curation service experience of women in their 20s and 30s using their clothes. An online survey was conducted from March 29, 2021, to June 4, 2021, for women of the previously mentioned age groups residing in the metropolitan area. Before answering the questionnaire, they installed the "Style Bot" application on their phone, took five or more photos of their clothes according to the manual provided by the application, stored them in a virtual wardrobe on the application, and then responded to the questionnaire using the AI recommended coordinating function. The effect of the properties of fashion AI curation service application on the use of clothes was investigated. Among the attributes of the fashion AI curation service application, convenience, speed, and usefulness were found to have a positive effect on the use of clothes, and promptness had no effect. Second, regarding the impact of clothing utilization on environmental sustainability, clothing utilization was found to have a positive effect on environmental sustainability. Third, environmental sustainability was found to have a positive effect on satisfaction. Fourth, clothing utilization had a positive effect on satisfaction. Thus, fashion AI curation service would help promote service development so that clothes could be used actively through an in-depth understanding of the properties of these services. Finally, the results of this study would contribute to promoting environmental sustainability.

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“…In addition, the concept of domain specific innovativeness, like most latent constructs in psychology, consists of both attitudinal and behavioural elements (Goldsmith and Hofacker, 1991). Domain specific innovativeness differently apply innovators' characteristics depending on the target and field (Citrin et al, 2000;Goldsmith and Hofacker, 1991;Hoffmann and Soyez, 2010), and have been classified as technology innovativeness, fashion innovativeness, internet innovativeness, and information innovativeness (Kang, 2009;Chae, 2010;Park and Park, 2010;Jun and Rhee, 2009).…”

Section: Innovativenessmentioning

confidence: 99%

An integration model for innovative products in Korea and China: bio-based smart clothing

Noh

Qin

Park

2016

IJPD

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In order to analyse users' acceptance of an innovative product in the information age, this study investigates the relationships among perceived ease of use, usefulness, enjoyment, and purchase intention of smart clothing based on bio-signal. This study considers the fashion innovation and technology innovation to understand potential users' characteristics of innovative products. To achieve objectives of this study, we carry out the survey targeting reading groups, and providing them with pictures of biomedical smart clothes. Perceived ease of use and benefit had a positive effect on the purchase intention in Korea, but did not have an effect on the purchase intention in China. The results of the difference analysis shows that the fashion innovation perceiving the Chinese customers had a greater impact the perceived ease of use and usefulness than the Korea customers. This study provides various insights on the market for innovative products, suggesting that our results may be useful to both companies and researchers.

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Effects of Consumer Innovativeness, Shopping Mall Attributes, and Satisfaction on E-loyalty for Fashion Products

Cited by 13 publications

References 11 publications

The Influence of Innovativeness and Price Sensitivity on Purchase Intention of Smart Wear

The Influence of Innovativeness and Price Sensitivity on Purchase Intention of Smart Wear

Satisfaction Through Clothing Utilization and Environmental Sustainability Based on Fashion AI Curation Service

An integration model for innovative products in Korea and China: bio-based smart clothing

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