Effects of collaborative online shopping on shopping experience through social and relational perspectives

Understanding the determinants of online repeat purchase intention and moderating role of habit: The case of online group-buying in Taiwan

“…First, online group-buying has been seen as a type of collaborative online shopping in which a customer shops with shopping partners in the virtual context. Customers generally tend to use collaborative online shopping websites to receive hedonic benefits by purchasing products with shopping partners (Kim, Suh, & Lee, 2013;Liu, Brock, Shi, Chu, & Tseng, 2013). Furthermore, online group-buying is considered as an efficient way to purchase products as well (Liu et al, 2013).…”

Customer Engagement Behaviour in Social Media Advertising: Antecedents and Consequences

“…Kim et al (2013) elaborated that social media users not only propose questions and seek answers regarding products but also share their thoughts about brands.…”

A valued agent: How ECAs affect website customers' satisfaction and behaviors

“…Turel et al (2010) argue that the social aspect of a digital artifact relates positively to its perceived value, and Wolfinbarger and Gilly (2001) find that social interactions improve the hedonic value for online shoppers. According to Kim et al (2013), high embodiment on a website satisfies social needs and creates hedonic value. Finally, Wang et al (2007) reveal a link between social presence cues and hedonic perceptions of the browsing experience.…”