Effects of cognitive, affective and normative drivers of artificial intelligence ChatGPT on continuous use intention
Heesup Han,
Seongseop (Sam) Kim,
Tadesse Bekele Hailu
et al.
Abstract:Purpose
This study aims to explore the interplay of cognitive, affective, and normative constituents for their potential acceptance or rejection of artificial intelligence (AI) and ChatGPTs in the hospitality and tourism context.
Design/methodology/approach
Using an advanced analytical approach (i.e. a fuzzy-set qualitative comparative analysis), the study tested hypotheses based on 474 responses from individuals who have used ChatGPT for hospitality and tourism information.
Findings
The study found multiple… Show more
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