To achieve efficient Eu 3+ luminescence, site-selective doping of Eu 3+ was attempted in perovskite-type (ABO 3 ) SrMO 3 (M = Zr, Hf). In contrast to CaMO 3 and BaMO 3 , it was found that the doping sites of Eu 3+ (Eu Sr• or Eu Zr ′ /Eu Hf ′ ) could be highly controlled in SrMO 3 by a codoping technique. This was mainly because the size of Sr 2+ was suitable for the site-selective doping of Eu 3+ in SrMO 3 . The codoping of small Ga 3+ at B sites (Ga Zr ′ /Ga Hf ′ ) was carried out for A-site doping of Eu 3+ , whereas the codoping of large La 3+ at A sites (La Sr• ) or small Nb 5+ at B sites (Nb Zr• /Nb Hf • ) was conducted for B-site doping of Eu 3+ . As a result, the proportion of Eu 3+ at A and B sites became more than 90% by the Asite and B-site doping, respectively, from the analysis of X-ray absorption near-edge structures for the Eu L 3 edge. Eu 3+ ions were driven to intentional sites by codoping due to the dual effects of charge compensation and ionic size balance. The high Eu 3+ proportion at B sites, viz. the almost complete B-site doping, led to the findings of significant enhancement of Eu 3+ luminescence, which was derived from the magnetic dipole transitions from 5 D 0 to 7 F 1 states. The quantum efficiencies of the enhanced luminescence from SrMO 3 doped with Eu 3+ at B sites exceeded 50% at room temperature.