“…As ac ase in point, it was recently shown that the presence of carbohydrates in the feed exerts an egative impact on the HDO reaction of guaiacol, taken as am odel compound for lignin-derived phenolics over Ru/C catalysts. [209] In conclusion, although modification of the already highly optimised Kraft process is conceivable,i ti si mportant to consider that, at least at present, high-quality cellulose fibres remain as the primary target because of their value (Kraft pulp global prices at 600-800 US$/ton as of January 2016). [210] Accordingly,aproductive line of investigation would be to devise an optimised system for maximising both the cellulose pulp quality and the quality of lignin (i.e., improving its susceptibility towards mild downstream valorisation), rather than exclusively focusing on the development of improved catalysts for treatment of highly-condensed Kraft lignins.I n fact, most technologies for (reactive) lignocellulose fragmentation have been developed with maximisation of the potential of the cellulosic fibres in mind, with lignin considered mainly as ab y-product, or worse,a saw aste.H owever, there is ag rowing recognition that if future pulp and paper industry operations are to be commercially successful, valorisation also of the lignin fraction is mandatory.…”