Effects of brand variants on smokers’ choice behaviours and risk perceptions

Hoek, Janet; Gendall, Philip; Eckert, Christine; Kemper, Joya A.; Louviere, Jordan J.

doi:10.1136/tobaccocontrol-2014-052094

Cited by 27 publications

(31 citation statements)

References 25 publications

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“…This was also the case in Australia,6 where the inclusion of colour within variant name increased by more than 50% from 2011 to 2015 35. Variant name change has also been used to generate interest in some existing variants (eg, JPS Black became JPS Legendary Black) and new variants (eg, Golden Virginia Bright Sunrise) in the UK, with this being one of the few remaining ways that tobacco companies can attempt to draw attention to their products and influence product perceptions 36. Further research exploring consumer response to brand variant name on plain packs, and particularly in markets with plain packaging, would be of significant value 37…”

Section: Discussionmentioning

confidence: 99%

How tobacco companies in the United Kingdom prepared for, and responded to, standardised packaging of cigarettes and rolling tobacco

Moodie¹,

Angus

Mitchell³

et al. 2018

Tob Control

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Section: Discussionmentioning

confidence: 99%

How tobacco companies in the United Kingdom prepared for, and responded to, standardised packaging of cigarettes and rolling tobacco

Moodie¹,

Angus

Mitchell³

et al. 2018

Tob Control

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“…An email invite was sent by Research Now to their online panel in the UK. Research Now is an established online market research company in the UK and elsewhere, 21 with their panels recruited from a wide range of sources, such as internet sites, advertising and partnerships with other websites. Research Now, like other online panels, has details of their members’ demographics and other characteristics that are used to profile target samples.…”

Section: Methodsmentioning

confidence: 99%

Perceptions of cigarette pack inserts promoting cessation and dissuasive cigarettes among young adult smokers in the UK: a cross-sectional online survey

et al. 2018

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ObjectivesTo explore young adult smokers’ perceptions of cigarette pack inserts promoting cessation and cigarettes designed to be dissuasive.DesignCross-sectional online survey.SettingUK.ParticipantsThe final sample was 1766 young adult smokers, with 50.3% male and 71.6% white British. To meet the inclusion criteria, participants had to be 16–34 years old and smoke factory-made cigarettes.Primary and secondary outcome measuresSalience of inserts, perceptions of inserts as information provision, perceptions of inserts on quitting, support for inserts and perceived appeal, harm and trial of three cigarettes (a standard cigarette, a standard cigarette displaying the warning ‘Smoking kills’ and a green cigarette).ResultsHalf the sample indicated that they would read inserts with three-fifths indicating that they are a good way to provide information about quitting (61%). Just over half indicated that inserts would make them think more about quitting (53%), help if they decided to quit (52%), are an effective way of encouraging smokers to quit (53%) and supported having them in all packs (55%). Participants who smoked factory-made cigarettes and other tobacco products (compared with exclusive factory-made cigarette smokers), had made a quit attempt within the last 6 months (compared with those that had never made a quit attempt) or were likely to make a successful quit attempt in the next 6 months (compared with those unlikely to make a quit attempt in the next 6 months) were more likely to indicate that inserts could assist with cessation. Multivariable logistic regression modelling suggested that compared with the standard cigarette, the cigarette with warning (adjusted OR=17.71; 95% CI 13.75 to 22.80) and green cigarette (adjusted OR=30.88; 95% CI 23.98 to 39.76) were much less desirable (less appealing, more harmful and less likely to be tried).ConclusionsInserts and dissuasive cigarettes offer policy makers additional ways of using the pack to reduce smoking.

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“…130 In terms of tobacco product features, recent work has used the BWS method to identify preferred descriptors that appear on plain-packaged cigarettes in Australia. 131 This approach could be readily adopted to evaluate the relative appeal of specific aspects of POS tobacco marketing.…”

Section: Aspects Of Pos Tobacco Marketing That Can Be Studied Using Bmentioning

confidence: 99%

Evaluating Point of Sale Tobacco Marketing Using Behavioral Laboratory Methods

Robinson¹,

Drobes²,

Brandon³

et al. 2016

tobacco reg sci

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With passage of the 2009 Family Smoking Prevention and Tobacco Control Act, the FDA has authority to regulate tobacco advertising. As bans on traditional advertising venues and promotion of tobacco products have grown, a greater emphasis has been placed on brand exposure and price promotion in displays of products at the point-of-sale (POS). POS marketing seeks to influence attitudes and behavior towards tobacco products using a variety of explicit and implicit messaging approaches. Behavioral laboratory methods have the potential to provide the FDA with a strong scientific base for regulatory actions and a model for testing future manipulations of POS advertisements. We review aspects of POS marketing that potentially influence smoking behavior, including branding, price promotions, health claims, the marketing of emerging tobacco products, and tobacco counter-advertising. We conceptualize how POS marketing potentially influence individual attention, memory, implicit attitudes, and smoking behavior. Finally, we describe specific behavioral laboratory methods that can be adapted to measure the impact of POS marketing on these domains.

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Effects of brand variants on smokers’ choice behaviours and risk perceptions

Cited by 27 publications

References 25 publications

How tobacco companies in the United Kingdom prepared for, and responded to, standardised packaging of cigarettes and rolling tobacco

How tobacco companies in the United Kingdom prepared for, and responded to, standardised packaging of cigarettes and rolling tobacco

Perceptions of cigarette pack inserts promoting cessation and dissuasive cigarettes among young adult smokers in the UK: a cross-sectional online survey

Evaluating Point of Sale Tobacco Marketing Using Behavioral Laboratory Methods

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