Effects of Big Data and Web Analytics on the Optimization of Startups’ Branding and Market Share

Sakas, Damianos P.; Reklitis, Dimitrios P.; Trivellas, Panagiotis

doi:10.1007/978-3-031-41371-1_8

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Computational and Strategic Business Modelling

2024

DOI: 10.1007/978-3-031-41371-1_8

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Effects of Big Data and Web Analytics on the Optimization of Startups’ Branding and Market Share

Damianos P. Sakas,

Dimitrios P. Reklitis,

Panagiotis Trivellas

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Effects of Big Data and Web Analytics on the Optimization of Startups’ Branding and Market Share

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References 20 publications

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