Effects of Ads on Children’s Consumption Behavior

Sarı, Gülşah

doi:10.21076/vizyoner.333133

Cited by 3 publications

(1 citation statement)

References 8 publications

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“…In all microwave drying applied to the samples within the scope of the study, the drying period decreased with the increase in microwave power. Similar results were found in the study obtained by Sarı et al 2014 [35] in drying pineapple with the microwave. Half plums are dried in the sun-dried almost 4 times faster than whole plums.…”

Section: Resultssupporting

confidence: 91%

Effect of Sun and Microwave Drying on the Antioxidant Potential and Hydroxymethylfurfural Formation of Damson Plum (Prunus domestica subsp. Insititia)

Yıldız

Çağındı

2023

Preprint

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In this study, the antioxidant potential and hydroxymethylfurfural formation of damson plum were investigated using different drying methods. Before drying, the samples were immersed in 1% NaOH at 55°C for 1 min and divided into two groups (half and whole) and dried under the sun and using different microwave power levels (450, 720, 900 W) to reduce the moisture content to 18%. Total dry matter, drying period, total monomeric anthocyanin, total flavonoid, total phenolic, antioxidant capacity and hydroxymethylfurfural values were determined. The sun-drying period of whole plums found to be about four times longer than half plums. Similarly, at different microwave power levels (450, 720 and 900 W), the drying period of whole plums was also longer than half plums, but the sun drying for whole plums was more than 500 times longer and 150 times longer than microwave drying for half plums. Also, the increase in microwave power level shortened the time. The total anthocyanin, total flavonoids, total phenolic and antioxidant capacity values of sun-dried samples were lower than those of microwave-dried samples. It was observed that hydroxymethylfurfural values in microwave-dried samples increased. It is thought that microwave drying at 900 W, where the antioxidant properties of plums dried at three power levels are better preserved, can be recommended with little difference in drying period in 720 W microwave application.

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Section: Resultssupporting

confidence: 91%

Effect of Sun and Microwave Drying on the Antioxidant Potential and Hydroxymethylfurfural Formation of Damson Plum (Prunus domestica subsp. Insititia)

Yıldız

Çağındı

2023

Preprint

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Gıda Reklamlarına Görünmez Sınırlama: Akar Bant Uyarıları Üzerine Nitel Bir Araştırma

Çetinkaya¹,

Hof²

2021

Türkiye İletişim Araştırmaları Dergisi

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This study deals with the effectiveness of regulations on advertising in the context of obesity. Advertisements' effects on people required the commercial promotion of various products associated with human and public health to be subjected to public or sectoral regulations. Obesity has been accepted as a public health problem, or even a pandemic in recent years. It is thought that advertisements of food, whose "over-consumption is not recommended" have a role in the rise of obesity. Therefore, RTÜK (Radio and Television Supreme Council) introduced regulations, which necessitated the insertion of warning messages in the form of supers in certain food advertisements. However, the effect of these supers has not been questioned. In this study, the capacity of the warnings in the supers to affect the consumer is investigated with qualitative research based on in-depth interviews. Interviews were conducted with women, who are addressed as the primary decision-makers in domestic food consumption by various studies. 11 interviewers were actualized using the snowball technique. During the online interviews, a link was sent to the interviewer and a 2-minute advertising tape was run, and then the interview was conducted after obtaining approval for recording. Analysis of the interviews indicated that warnings through supers were not noticed, and the main reason for this was the speed and size of the supers. Thus, unnoticed messages can't affect the target audience. As a result, it has been determined that warnings in the supers introduced in advertising regulations have no function in preventing obesity by raising awareness about foods that are not recommended for over-consumption.

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Methodological aspects of observing children as consumers: Research on students in Tuzla canton

Bešlagić

2023

Marketing

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The aim of the research is to determine methodological and practical problems in researching shopping habits and marketing aspects of children's behavior. The relationship of children as consumers towards family, society and the environment was investigated. The paper tried to explain the way in which children as consumers perceive and understand the purpose of advertising, which is related to children's shopping behavior. The impact of integrated marketing communications on the buying habits of children as consumers was examined. Primary data were used to test the set hypotheses. As part of the empirical research, data were collected using the test method, based on a multi-stage random sample. The data were collected with the presence of the teacher and the prior consent of one of the parents. By identifying and explaining the key determinants of children's behavior as consumers, it was observed that children want to participate themselves in the choice of what is offered to them. Media advertising can no longer address their parents, because the situation has changed due to the fact that children are usually the ones who influence the final purchase. Tuzla Canton, as the geographical area of the conducted research, represents a limitation of the research, and as a recommendation for further research into the observation of children as consumers, it should be focused on the entire area of Bosnia and Herzegovina.

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Effects of Ads on Children’s Consumption Behavior

Cited by 3 publications

References 8 publications

Effect of Sun and Microwave Drying on the Antioxidant Potential and Hydroxymethylfurfural Formation of Damson Plum (Prunus domestica subsp. Insititia)

Effect of Sun and Microwave Drying on the Antioxidant Potential and Hydroxymethylfurfural Formation of Damson Plum (Prunus domestica subsp. Insititia)

Gıda Reklamlarına Görünmez Sınırlama: Akar Bant Uyarıları Üzerine Nitel Bir Araştırma

Methodological aspects of observing children as consumers: Research on students in Tuzla canton

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