Effects of a Travel Behaviour Change Program on Sustainable Travel

Abstract

The main objective of the present study is to analyse the effect of a Travel Behaviour Change Program (TBCP) based on health improvement actions, in relation to a potential for an increase in walking and cycling, with reference to particular groups of people defined according to sociodemographics. A TBCP consisting of three persuasion actions based on health improvements was planned and executed in Valencia (Spain). A two-wave panel survey was used to study the effects of taking part in the TBCP. The panel survey collected data related to activity-travel scheduling process before and after the execution of the TBCP. To study the influence of participating in the TBCP, respondents were separated into two groups: those directly implicated in the TBCP and those who were not involved in any action (CG), which were formed on the basis of sociodemographic similarity. We developed descriptive and explanatory analyses and predictive models, to study the effect of the TBCP with reference to particular groups of people defined according to sociodemographics. Results indicate that being involved in the TBCP affects more males than females, those who share their household and do not live with their parents during weekdays, those with lower car availability, those willing to reduce car use and students. Several implications for research and transport policy are derived from these results.

The Influence of Attitudes towards Cycling and Walking on Travel Intentions and Actual Behavior

“…It has been proved that hard measures (e.g., car use restrictions in city centers) are not causing long-lasting effects on travel behavior [1], and usually provoke public disapproval [2,3]. There is a need to complement those measures with actions toward changing travel habits, using the so-called soft transport measures [4], which typically include awareness campaigns, personalize travel plans, and persuasion strategies [5]. The design of effective soft transport measures requires a deep understanding of the factors that influence travel behavior.…”

Impact of Transport Trends on Sustainability in the Western Balkans: A Future-Oriented Business Sector Perspective

“…Changes in travel habits reflect a societal shift towards more sustainable transport modes, likely to decrease congestion [51,52] and emissions [53]. The impact on accidents and operational costs can vary depending on how transport infrastructure adapts to these changing patterns [54].…”

Determinanty zachowań transportowych mieszkańców Łodzi

“…aktywnych metod przemieszczania się (np. pieszo, rowerem) znajduje także odzwierciedlenie w poprawie stanu zdrowia mieszkańców przez promowanie aktywnego trybu życia (Ruiz et al, 2018).…”