Effects of a nicotine warning label and vaping cessation resources on young adults’ perceptions of pro-vaping instagram influencer posts

Vogel, Erin A.; Unger, Jennifer B.; Vassey, Julia; Barrington-Trimis, Jessica L.

doi:10.1016/j.addbeh.2023.107888

Cited by 1 publication

(2 citation statements)

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“…The choice of covariates was guided by prior research since these covariates were expected to be associated with the outcome variables. 23 The FDA-required nicotine warning label placed at the top of a post was chosen as a control condition as being the official and fully complaint with the FDA requirements. Adjusted ORs (AORs) with 95% CIs were reported (table 3) with statistical significance set at p<0.05 (two tailed).…”

Section: Discussionmentioning

confidence: 99%

“…15 We also found that the prevalence of e-cigarette-related products promoted by microinfluencers has been growing on TikTok over the last several years. 21 E-cigarette-related marketing content in prior research has often been defined broadly as 'advertising', with few studies analysing the effect of a specific source of marketing (eg, tobacco brand, celebrity 22 or influencer) 23 on youth perceptions and use patterns of e-cigarettes. With the proliferation of e-cigarette-related microinfluencer-driven content, more research is needed to analyse the effect of content posted by these influencers on adolescent perceptions and use patterns of e-cigarettes.…”

Section: Original Researchmentioning

confidence: 99%

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US adolescents’ response to nicotine warning labels in influencer e-cigarette marketing social media posts: a survey-based randomised between-subject experiment

Vassey,

Vogel,

Unger

2024

Tob Control

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BackgroundE-cigarette promotional posts with misleading nicotine warning labels on social media may lower adolescents’ risk perceptions of e-cigarettes. A between-subject experiment assessed effects of influencers’ e-cigarette promotional posts with different nicotine warning labels on adolescents’ e-cigarette harm perceptions, susceptibility to e-cigarette use and perceptions of influencer credibility.MethodsIn 2022, adolescents (N=1864, Mage=17 (SD=0.6)) were randomised to view six images and videos featuring influencers promoting e-cigarettes in one of five experimental conditions: two conditions with a ‘tobacco-free nicotine’ warning label (placed on an e-cigarette in the post or at the top of the post), two conditions with the US Food and Drug Administration (FDA) nicotine warning label (on an e-cigarette in the post or at the top of the post (control)) and one no-label condition. Participants rated influencers’ credibility (eg, honesty). Harm perceptions of, and susceptibility to use, e-cigarettes were then assessed.ResultsParticipants who viewed posts with the FDA warning label at the top of the post perceived influencers as more honest, trustworthy and informed than in all the other conditions. E-cigarette never-users who viewed posts with a ‘tobacco-free nicotine’ warning label pictured on an e-cigarette (compared with the FDA label at the top of a post) were more likely to report susceptibility to e-cigarette use (adjusted OR 1.79, 95% CI 1.17 to 2.73).ConclusionsAlterations of the required nicotine warning labels can make them less effective in deterring e-cigarette use behaviour. Tobacco control authorities could increase enforcement of the FDA-required nicotine warning labels and harness influencers for antitobacco messaging.

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Section: Discussionmentioning

confidence: 99%