Effects of a National Information Campaign on Compliance With Age Restrictions for Alcohol Sales

Gosselt, Jordi Franciscus; Hoof, Joris Jasper van; Baas, N.; Jong, Menno D.T. de

doi:10.1016/j.jadohealth.2010.11.248

Cited by 17 publications

(20 citation statements)

References 5 publications

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“…However, the potential of MLDA law is far from exhausted. Studies continually document the ease with which underage youth around the world obtain alcohol in commercial settings despite the legal drinking age (Dent et al, 2005;Gosselt et al, 2007;Huckle et al, 2007;Paschall et al, 2007;Romano et al, 2007;Rossow et al, 2008;Geidne and Eriksson, 2009;Holmila et al, 2010;Gosselt et al, 2011;Schelleman-Offermans et al, 2012;Mulder et al, 2013;Schelleman-Offermans et al, 2014). In some trial-purchase studies, minors succeeded in buying alcohol in more than half of all purchase attempts (Rossow et al, 2008).…”

Section: Regulating Alcohol Availability For Young Peoplementioning

confidence: 99%

Midstream social marketing intervention to influence retailers’ compliance with the minimum legal drinking age law

Kamin

Kokole²

2016

JSOCM

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Purpose Alcohol availability is strongly related to excessive alcohol consumption. This study aims to examine social marketing’s response to concerns about retailers’ noncompliance with the minimum legal drinking age (MLDA) law by proposing and evaluating a social marketing intervention directed at sellers in off-premise stores. Design/methodology/approach The study is based on a non-randomized quasi-experimental design, focusing on an evaluation of the implementation of the “18 rules!” intervention in four cities in Slovenia. Two waves of underage purchase attempts were conducted pre- and post-intervention in 24 off-premise businesses, following a mystery shopping protocol. Findings The initial rate of retailers’ noncompliance with the MLDA law in off-premise establishments was high. After the social marketing intervention, an increase with compliance with the law was observed; the proportion of cashiers selling alcohol to minors after the intervention decreased from 96 to 67 per cent. Qualitative insight suggests an existence of retailers’ dilemma in complying with the MLDA. Research limitations/implications A social marketing approach could contribute to a better understanding of the social working of the MLDA law. Practical implications A social marketing approach could complement the usual enforcement strategies and contribute to a better understanding of the social working of the MLDA law, and encourage deliberate retailers’ compliance with it while developing valuable exchanges among people and stakeholders. Originality/value The paper conceptualizes retailers’ dilemma in complying with the minimal legal drinking age law and offers social marketing response to it. Results of the study show that also solely non-coercive measures have the potential in increasing retailers’ compliance with regulations.

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Section: Regulating Alcohol Availability For Young Peoplementioning

confidence: 99%

Midstream social marketing intervention to influence retailers’ compliance with the minimum legal drinking age law

Kamin

Kokole²

2016

JSOCM

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“…In this briefing, the mystery-shopping "rules" for the study were explained, which were: (1) you must buy the alcohol yourself, so no shoulder tapping (asking someone else to buy) or stealing; (2) you may not offend vendors; (3) you are allowed to enter each of the five outlets up to three times; and (4) you may only carry the alcoholic beverages; shopping carts are not allowed. Furthermore, and in contrast to previous studies with strict purchase protocols (e.g., Gosselt et al, 2007;Gosselt et al, 2011;Van Hoof et al, 2012;Van Hoof et al, 2015), the mystery shoppers were now instructed to act as they probably would have in real life. In their attempt to purchase as many alcohol-containing beverages as possible, they were instructed to purchase alcohol either alone or with a small group of underage mystery shoppers, and to follow their own strategies.…”

Section: Methodsmentioning

confidence: 99%

Underage alcohol-purchasing strategies and alcohol availability through self-checkout lanes in supermarkets

Hoof

2017

Journal of Substance Use

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Background: To prevent alcohol availability through retail, legal age limits forbid the sale of alcohol to minors in many countries. This study tested the effects of minors' alcohol-purchasing strategies and knowledge of compliance with age-limit legislation on the availability of alcohol through retail in the Netherlands. Methods: Making use of exploratory, field-experimental design, eight 17-year-old minors participated as mystery shoppers over the period of one weekend. The mystery shoppers were allowed to use their own strategies to buy alcohol. The experiences of the first group were shared with the second group. Results: Out of the 134 times, the shoppers entered an outlet to buy alcohol, and 119 attempts were successful (11.2% compliance). A total quantity of 225.78 US gallons of alcohol-containing beverages was bought. The first group bought 53.93 L on their final day, and the second group bought 53.92 L on their first day, making use of the strategies of the first group. Conclusions: Current selfcheckout lanes in supermarkets produce extreme alcohol availability and are even less effective than traditional checkout lanes: Policies for age verification fail. This first small-scale study shows that underage mystery shoppers learn quickly and are able to buy more alcohol with each subsequent visit.

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“…In a recent study, 100% of the interviewed sales personnel in supermarkets, 99% of the personnel in liquor stores and 93% of the vendors in bars claim to comply with the age limit for alcohol sales (Bieleman, Kruize, & Zimmerman, 2010). Decoy compliance studies, conducted during a four-year period and consisting of hundreds of underage mystery shopping alcohol purchase attempts, however, showed an average Dutch compliance level of 15% (Gosselt, Van Hoof , Baas, & De Jong, 2011).…”

Section: Compliance With Rulesmentioning

confidence: 94%

“…The interviews reported here were part of a larger study (Van Hoof, Gosselt, Baas, & De Jong, 2011) that took place within one region in the Netherlands, consisting of nine municipalities that contained approximately 350 alcohol outlets in total.…”

Section: Methodsmentioning

confidence: 99%

“…The effects of several interventions aimed at improving compliance were tested using pre-and post-intervention assessments, for example for educational and training interventions (Wagenaar, Toomey, & Erickson, 2005), raising the purchase age (Dumouchel, Williams, & Zador, 1987), intensifying enforcement (e.g., Cummings, Hyland, Saunders-Martin, Perla, Coppola, & Pechacek, 1998), personal feedback on shop-floor compliance (Van Hoof, Gosselt, & De Jong, 2010), mass media campaigns (Gosselt, Van Hoof, Baas, & De Jong, 2011), or technical solutions (Krevor, Capitman, Oblak, Cannon, & Ruwe, 2003;Van Hoof, Gosselt, & De Jong, 2010b).…”

Section: Compliance With Age Limitsmentioning

confidence: 99%

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Off limits. The effectiveness of age limits in reducing underage sales

Gosselt¹

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Effects of a National Information Campaign on Compliance With Age Restrictions for Alcohol Sales

Cited by 17 publications

References 5 publications

Midstream social marketing intervention to influence retailers’ compliance with the minimum legal drinking age law

Midstream social marketing intervention to influence retailers’ compliance with the minimum legal drinking age law

Underage alcohol-purchasing strategies and alcohol availability through self-checkout lanes in supermarkets

Off limits. The effectiveness of age limits in reducing underage sales

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