Effectiveness of TikTok Marketing on Students’ Purchase Intention Towards Fashion Products
Nurazree Mahmud,
A’irine Nasyirah Mohd Lokman,
Nurnajwa Khairuddin
et al.
Abstract:Social media platforms have a significant function in enabling marketers to engage with their audience in the current digital environment. TikTok has gained immense popularity, particularly among Generation Z, and has emerged as an effective marketing instrument. The objective of this study is to investigate the usefulness of TikTok marketing in influencing students' inclination to purchase fashion items. The researchers employed a quantitative methodology to administer a survey utilizing a questionnaire that … Show more
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