Effectiveness of the SMM Communications Strategy of the Educational Center “Beauty Events”

Abstract

Social media are becoming one of the most important tools for promoting businesses. The scientific problem of the research lies in the fact that there are specific peculiarities in developing an SMM communications strategy in the field of business education in the beauty industry. The authors set the goal of testing the algorithm of developing an SMM communications strategy, assessing its effectiveness, drawing conclusions and making proposals for improving the marketing activities of the company. The three-staged algorithm of launching an SMM strategy for the educational center was proposed and implemented. The effectiveness of the "Beauty Events" SMM communications strategy has been measured.