Effectiveness of Krisoker Janala in Disseminating Agricultural Information: An Innovative Tool

Abstract

Krisoker Janala (Farmers Window) is a newly develop app that is used by the agricultural extension agent of Bangladesh to spread information to the farmers. In this regard, the objectives of this study were to assess the effectiveness of Krisoker Janala for disseminating agricultural information and to explore the contributory factors of using Krisoker Janala. Data were collected from 106 Sub Assistant Agriculture Officers (SAAOs) under four upazilas (sub district) of Chuadanga district. A face to face interview followed by structured questionnaire was conducted to collect data from the SAAOs during a period of early June to the end of July, 2018. The result of interview revealed that 64.2% of the respondents perceived that use of Krisoker Janala is moderately effective while 24.5% and 11.3% of them perceived as less and high effective respectively. Multiple regression analysis was applied to identify significant factors and it was found that out of seven factors, three namely extent of ICT use, the information quality of Krisoker Janala and use of Krisoker Janala had significant positive contribution to their perceived effectiveness of Krisoker Janala for disseminating agricultural information. So, the policy makers should consider to these important factors in order to increase the effectiveness of this agro based app as well as for providing better service to the farmers.

Agricultural Information and Communication Center in Disseminating Agricultural Information in Bangladesh: Effects, Problems and Suggestions

“…The findings are quite rational as using ICT helped farmers to understand and communicate better with AICC personnel regarding agricultural information. Sultana et al, [2] and Pandey [9] found similar findings. They mentioned that ICT helped to disseminate agricultural information for the development of agriculture.…”

“…Nowa-days it is easy to disseminate agricultural information using ICT. The use of ICT as a tool for information dissemination could be regarded as both a driver and an enabler of agricultural information dissemination [2]. ICT has impact on all aspects of life; for instance, it aids timeliness of information dissemination across the country over time, and including bridging of distance and the information gap and mankind.…”

FinTech solutions for sustainable agricultural value chains: A perspective from smallholder farmers

“…In Bangladesh, the 'Krisoker Janala' smartphone app empowers smallholder farmers to detect and address issues with crops independently, fostering sustainability (Aker & Mbiti, 2010;Sultana et al, 2019) FinTech solutions in real-world agricultural settings may not be fully captured by existing literature. Also, the study highlights the significance of social influence and perceived utility in shaping users' decisions to adopt FinTech services.…”

Effectiveness of Public and Private Extension Services in Building Capacity of the Farmers: A Case of Bangladesh

“…Agricultural extension has been playing a meaningful role to keep intact the trend of this development. Several public and private organizations offer extension services to the farmers (Sultana et al, 2019). Agricultural extension is considered as one of the main services for capacity building of the farmers in Bangladesh.…”