Effectiveness of environmental health and loss framing on household pharmaceutical take-back schemes

Mitkidis, Panagiotis; Chrysochou, Polymeros; Obolevich, Viktoria; Mitkidis, Katerina Peterkova

doi:10.1016/j.wasman.2022.02.017

Cited by 15 publications

(4 citation statements)

References 40 publications

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“…That is, research shows negative publicity can harm consumer perceptions of celebrity ad endorsements (Thwaites et al, 2012), negative online reviews can lower product evaluations (Herr et al, 1991) and product sales (Ho‐Dac et al, 2013), and unfavorable comments can hinder consumer acceptance of novel products (Arndt, 1967). More importantly, negative valence is found to have larger effects on consumer decisions than positive valence of equal intensity (Ahluwalia, 2002; Ito et al, 1998; Mitkidis et al, 2022; Mizerski, 1982). This disparity in consumer responses towards negative relative to positive valence is commonly referred to as negativity bias (Rozin & Royzman, 2001) or the negativity effect (Ahluwalia, 2002).…”

Section: Introductionmentioning

confidence: 99%

The paradox of technology: Negativity bias in consumer adoption of innovative technologies

Frank

Chrysochou

Mitkidis

2022

Psychology and Marketing

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Innovative technologies often feature inherently conflicting properties. This poses a challenge for marketers because negative properties not only weigh heavily on consumers' technology adoption decisions but potentially do more so than positive ones. To shed light on the paradox of technology and its underlying processes, the present research develops a conceptual model drawing on technology adoption and valence perception theories about the prevalence of negativity bias in consumers' technology adoption decisions with its unique effect through the serial chain of consumers' perceptions of risk and trust regarding the technology. Results of three studies (N = 1309) demonstrate that the effect of negative valence consistently outperforms that of positive valence in consumers' technology adoption intentions (Studies 1–2) and decisions (Study 3). Furthermore, results show that the disproportionate effect of negative (vs. positive) valence can be explained by the proposed serial causal chain through consumers' perception of risk of the technology and trust in the technology (Studies 2–3) while ruling out company trust and consumer knowledge as alternative drivers of the effects (Study 3). These findings contribute to the pertinent literature on consumer psychology in decisions to adopt novel technologies in that they quantify and explain the potential outcome stemming from the ambiguous properties of novel technology. Moreover, this study finds negativity bias to be an often overlooked consumer bias with implications for marketing practice and useful for understanding and lowering resistance towards artificial intelligence technology.

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Section: Introductionmentioning

confidence: 99%

The paradox of technology: Negativity bias in consumer adoption of innovative technologies

Frank

Chrysochou

Mitkidis

2022

Psychology and Marketing

Self Cite

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“…The three items were highly correlated (Pearson's r > 0.50), and were therefore aggregated to create a mean score for each participant (cf. Mitkidis et al, 2022). We used an independent sample t-test to test for differences in experienced collaboration between the two dyadic conditions.…”

Section: Discussionmentioning

confidence: 99%

Communication Increases Collaborative Corruption

Tønnesen,

Elbaek,

Pfattheicher

et al. 2023

Preprint

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Large-scale corporate fraud often evolves from the intricate, coordinated actions of several individuals. Despite being a pivotal aspect of human cooperation, only few studies within the field of collaborative dishonesty have included communication between participants, and no studies have yet experimentally compared this to non-communicative contexts. As a result, the impact of communication on unethical collaborations remains unclear. To address this gap, we conducted two well-powered studies (Ntotal = 1,187), closely replicating and extending seminal research by Weisel and Shalvi (2015), introducing communication as a manipulated variable within a dyadic cheating task. Across both studies, we found compelling evidence that communication increases the magnitude of cheating – even when coordination on the task is not allowed. Importantly, the effect of communication was linked to a stronger experienced collaboration among the communicating dyads, highlighting that communication is not only key to everyday ethically sound collaborations, but also to corrupt collaborations.

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“…Previous studies demonstrated the effectiveness of gain- and loss-frame messages in changing people’s behaviors. For instance, Cho and Bolster demonstrated the persuasiveness of loss-frame messages among smokers [ 31 ], and Mitkidis et al demonstrated the effectiveness of loss framing on household pharmaceutical take-back schemes [ 32 ]. By affecting citizens’ cognitive processes, the loss frames with more extreme outcomes required more cognitive processing resources and were better remembered [ 33 ].…”

Section: Literature Reviewmentioning

confidence: 99%

Reducing the Use of Disposable Plastics through Public Engagement Campaigns: An Experimental Study of the Effectiveness of Message Appeals, Modalities, and Sources

Skoric

Zhang

Kasadha

et al. 2022

IJERPH

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This study examines how different ways of presenting information about the ecological threats stemming from the use of disposable plastics may affect people’s willingness to reduce their use. To test our hypotheses, we used a 2 × 3 × 2 between-subjects experimental design, utilizing a sample of 1001 Hong Kong residents. The independent variables tested included: (a) message frame (gain vs. loss), (b) modality (text vs. image vs. infographic), and (c) information source (government vs. non-governmental organization). The findings demonstrate that the loss frame was more effective than the gain frame in persuading participants to reduce the use of disposable plastics. Furthermore, compared to image-based messages, text-based and infographic-based messages were more effective in promoting the reduction in the use of disposable plastics. For information sources, however, we found no main effect on behavioral intentions. However, this study still suggests an interaction effect of the loss frame and NGO source, as well as the interaction between text-based modality and government source, both leading to more positive outcomes. Furthermore, the study reveals that negative emotional responses mediate the effect of media frames on behavioral intentions. The findings offer useful insights for designing more effective communication campaigns aimed at curbing the use of disposable plastics.

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Effectiveness of environmental health and loss framing on household pharmaceutical take-back schemes

Cited by 15 publications

References 40 publications

The paradox of technology: Negativity bias in consumer adoption of innovative technologies

The paradox of technology: Negativity bias in consumer adoption of innovative technologies

Communication Increases Collaborative Corruption

Reducing the Use of Disposable Plastics through Public Engagement Campaigns: An Experimental Study of the Effectiveness of Message Appeals, Modalities, and Sources

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