Effectiveness of Compliance with Financial Investment Business Actors in Indonesia In Promoting Investment to Protect Consumers Losses

Abstract

Purpose: Investment activities are one of the business lines that are quite interesting to do, of course, in terms of dissemination requires an effort called promotion. Promotion is the main thing in a business activity, investment businesses are often promoted in the form of attractive packaging and contain elements that promise benefits for customers. Theoretical framework: The regulation of investment business actors in Indonesia is found to be closely related to several regulations, ranging from regulations on consumers, regulations on investment and regulations on financial services. Methods: By using the normative legal research method, various kinds of legal sources related to the scope of research are sought, the data found is then analyzed using a statutory approach and literature study. Results and Conclusion: The results showed that business actors in carrying out business activities engaged in the investment sector must pay attention to various laws, so as to avoid elements of actions that can harm others. The government must increase the level of legal knowledge for all Indonesian people, because with adequate legal knowledge, people can sort and choose safe business activities. Research implications: The three regulations are considered to be the principal regulations in carrying out investment business activities that utilize promotional media in finding customers, while promotion in finding customers is regulated concretely to avoid things that are not desirable. Originality/value: The main target of which is to protect consumers or investors who will carry out investment activities in Indonesia.