Effective Web Presence Solutions for Small Businesses

Burgess, Stephen; Sellitto, Carmine; Karanasios, Stan

doi:10.4018/978-1-60566-224-4

Cited by 26 publications

(38 citation statements)

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“…However, most of the studies have assesses so far mainly the social and psychological effects, and have well confirmed the role played as sources of information and areas in which discussing various issues related to travels or stays (Chung & Buhalis, 2008;Kasavana et al, 2010;Parra-Lopez et al, 2010;Schmallegger & Carson, 2008;Xiang & Gretzel, 2010). Some works have also discussed the effects of these tools on the image and the popularity of destinations or other tourism operators, mainly in the hospitality sector, in which the direct contact, real or virtual, with the customer and their crucial role for the good health of the companies (Burgess et al, 2009;Matloka & Buhalis, 2010;Sigala, 2010).…”

Section: Introductionmentioning

confidence: 99%

The effects of online social media on tourism websites

Milano¹,

Baggio

Piattelli³

2011

Information and Communication Technologies in Tourism 2011

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Web 2.0 and online social networking websites heavily affect today most of the online activities and their effect on tourism is obviously rather important. This paper aims at verifying the impact that online social networks (OSN) have on the popularity of tourism websites. Two OSNs have been considered: Facebook and Twitter. The pattern of visits to a sample of Italian tourism websites was analysed and the relationship between the total visits and those having the OSNs as referrals were measured. The analysis shows a clear correlation and confirms the starting hypothesis. Consequences and implications of these outcomes are discussed.

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Section: Introductionmentioning

confidence: 99%

The effects of online social media on tourism websites

Milano¹,

Baggio

Piattelli³

2011

Information and Communication Technologies in Tourism 2011

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“…Burgess, Sellitto and Karanasios () developed a framework to provide small businesses with guidance to develop effective Internet strategies that match their business aims (refer Figure ). This strategy framework was premised on examining a series of studies to discern the important Internet elements considered by small businesses.…”

Section: Internet Strategies For Small Businessesmentioning

confidence: 99%

Strategies for Adopting Consumer‐generated Media in Small‐sized to Medium‐sized Tourism Enterprises

Burgess

Sellitto

Cox

et al. 2014

Journal of Tourism Research

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Consumer-generated media (CGM) are created when consumers submit, review or respond to online content. The bulk of research into CGM has focussed upon its use by consumers, with less research examining the use of CGM by small businesses. This article discusses small business sector use of online technologies such as CGM, concentrating on tourism small businesses as a key industry sector affected by CGM activities. A CGM 'strategy' framework, developed from an existing small business strategy framework, is proposed. This serves as a practical tool for developing CGM strategies and as a theoretical foundation for conducting research into the use of CGM.

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“…Studies have also been conducted on the effects of ICT tools on the image and the popularity of the destinations or other tourism operators, mainly in the hospitality sector (Sigala, 2010;Burgess et al, 2009). In general, these studies propose that tourism operators have not fully understood the importance of technology in tourism.…”

Section: Social Network In Tourismmentioning

confidence: 99%

The Impact of Social Media on Cultural Tourism

Marinakou

Giousmpasoglou

Paliktzoglou

2015

Advances in Social Networking and Online Communities

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Social networks have become very popular recently in the tourism sector. This chapter presents the use of social media and more specifically Trip Advisor in reference to reviews of cultural attractions and their potential influence on the development of cultural tourism in Bahrain. The findings propose that people use Trip Advisor to collect information about a destination and share experiences with other community members. They also suggest that cultural tourism has a potential to grow in the region; however, there should be more information available. The cultural attractions should be more organized, offer more information, and enhance the cultural experience. This chapter recommends that social networks and Trip Advisor should be used by the local tourism authorities for the development and promotion of cultural tourism in Bahrain. Finally, the attraction websites should be further enhanced and other social media could be used to communicate with visitors in Bahrain.

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Effective Web Presence Solutions for Small Businesses

Cited by 26 publications

References 0 publications

The effects of online social media on tourism websites

The effects of online social media on tourism websites

Strategies for Adopting Consumer‐generated Media in Small‐sized to Medium‐sized Tourism Enterprises

The Impact of Social Media on Cultural Tourism

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