The PDMA Handbook of New Product Development 2012
DOI: 10.1002/9781118466421.ch7
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Effective Practices in the Front End of Innovation

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Cited by 5 publications
(7 citation statements)
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“…An idea is the first state of a new service (P. A. Koen, Bertels, and Kleinschmidt 2014), this idea is based in need of a customer to expand their geospatial coverage and the request of an analysis of their assets journeys to understand the most valuable locations for them. To understand and discuss the idea, it was necessary to define a series of questions as follows:…”
Section: Idea Genesismentioning
confidence: 99%
“…An idea is the first state of a new service (P. A. Koen, Bertels, and Kleinschmidt 2014), this idea is based in need of a customer to expand their geospatial coverage and the request of an analysis of their assets journeys to understand the most valuable locations for them. To understand and discuss the idea, it was necessary to define a series of questions as follows:…”
Section: Idea Genesismentioning
confidence: 99%
“…The front end of NPD is receiving increasing attention, given its considerable impact on firm innovation and the ultimate success of new products (de Brentani and Reid, 2012;Markham, 2013). Early front-end activities include opportunity identification, opportunity analysis, and idea genesis (Koen et al, 2001;Koen, Bertels, and Kleinschmidt, 2013). In opportunity identification, front-end teams explore business and technological opportunities that they may want to pursue (Leifer et al, 2000).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Such opportunities could relate to modifications of current products (de Brentani and Reid, 2012) or spark an entirely new direction for the company, requiring changes to existing technological and/ or market infrastructures (Garcia and Calantone, 2002). Teams then assess and refine identified opportunities (Koen et al, 2013), translating them into concrete ideas. This requires thinking "outside the box," but also iteration in refining generated ideas (Koen et al, 2001).…”
Section: Literature Reviewmentioning
confidence: 99%
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“…A etapa de FFE é considerada, geralmente, uma das com maiores oportunidades de melhoria no processo geral de inovação em função de suas características, que diferem da etapa de Desenvolvimento do Novo Produto, como mostrado no Quadro 1 (KOEN et al, 2002;KOEN;BERTELS;KLEINSCHMIDT, 2013).…”
Section: Desenvolvimento De Novos Produtosunclassified