“…respecting consumers privacy/con dentiality, dignity, preferences, informed consent, comfort as well as, religion, gender, age, belief systems). Consistent with previous ndings (4,6,15), the program theory demonstrated that the therapeutic alliance equipped consumers in illness management, for example, adhering to medications. The therapeutic alliance were also relevant in promoting the personal recovery for consumers, thus, improving their knowledge and understanding, feeling a sense of acceptance, hope and expectations as well as active participation in mental health services.…”