Abstract:Purpose -Data collection from inbound tourists is a repetitive activity. This paper's main purpose is to show that, unless something useful about the nature of change is being established, repetitious collection of data from, for example, inbound visitors results in ineffective accumulation of data. The paper also aims to elucidate what it means for data to be ineffective for practical application or theory development.Design/methodology/approach -The approach was to examine three years of data from inbound vi… Show more
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