Following the globalization and technological development, markets become progressively more volatile and dynamic, perceiving new competitive advantages related to agility and flexibility. The urge to produce faster and at a lower cost, without compromising customer needs, is emerging in a new era where adaptability is the key.The lack of efficiency in industrial processes and plenty of non-value-added activities can, on the other hand, act as an obstacle for generating key differentiating elements within the sector each industry belongs.