Effective factors on tourist satisfaction with the quality of ecotourism destination: evidence from Iran

Cheraghzadeh, Massomeh; Rahimian, Mehdi; Gholamrezai, Saeed

doi:10.1007/s10668-023-03837-2

Cited by 1 publication

(4 citation statements)

References 90 publications

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“…The research result continues to affirm that assurance is a very important criterion of service quality, influencing customer satisfaction with service quality. This result is similar to several studies proposed by Shah et al (2018), Thuy (2020), Hong et al (2022), Cheraghzadeh et al (2023), Sapkota et al (2023), Son et al (2023).…”

Section: Discussionsupporting

confidence: 93%

“…Indeed, tangible factors contribute positively to the quality service experience of tourists (Hai et al, 2023). The finding is consistent with studies proposed by Ibrahim et al (2015), Shah et al (2018), Long (2019), Masrurul (2019), Thuy (2020), Hong et al (2022), Cheraghzadeh et al (2023, Sapkota et al (2023), andSugiama et al (2024).…”

Section: Discussionsupporting

confidence: 88%

“…Sapkota et al (2023) investigated and demonstrated that price, infrastructure, safety, and security are factors influencing tourist satisfaction with Gandaki, Nepal as a destination. Cheraghzadeh et al (2023) indicated that safety and security are the most significant factors affecting tourist satisfaction with the quality of ecotourism services at Bisheh Waterfall, Iran. Additionally, tourist satisfaction is influenced by other factors including infrastructure, transportation costs, culinary quality, accessibility, natural beauty, hospitality, guidance, and accommodation management.…”

Section: Literature Reviewmentioning

confidence: 99%

“…In recent decades, many studies have demonstrated that tourist satisfaction is influenced by various factors such as trust (Ibrahim et al, 2015;Cilliers et al, 2018;Shah et al, 2018;Long, 2019;Masrurul, 2019), responsiveness (Ibrahim et al, 2015;Cilliers et al, 2018;Shah et al, 2018;Long, 2019;Masrurul, 2019;Thi et al, 2020), assurance (Shah et al, 2018;Thuy, 2020;Hong et al, 2022;Cheraghzadeh et al, 2023;Sapkota et al, 2023;Son et al, 2023), empathy (Shah et al, 2018;Long, 2019;Masrurul, 2019;Thanh and Ha, 2021), tangible elements (Ibrahim et al, 2015;Shah et al, 2018;Long, 2019;Masrurul, 2019;Thi et al, 2020;Thuy, 2020;Hong et al, 2022;Cheraghzadeh et al, 2023;Sapkota et al, 2023;Sugiama et al, 2024), and local characteristics (Thanh and Ha, 2021;Son et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

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Why Are International Tourists Satisfied With Ecotourism in the Mekong Delta, Vietnam?

PHUNG,

TRI,

NGUYEN

2024

GTG

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The satisfaction of tourists plays a crucial role in the success of a tourist destination. This study aims to demonstrate factors influencing the satisfaction of international tourists with ecotourism in the Mekong Delta, Vietnam. The study employs a convenient sampling combined with direct interviews of 256 international tourists who have experienced ecotourism services in the Mekong Delta region of Vietnam. Quantitative analysis methods used in the study include testing the reliability of the scale using Cronbach’s alpha, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and covariance-based structural equation modeling (CB-SEM). The research results have proven 06 factors influencing the satisfaction of international tourists with ecotourism in the Mekong Delta, including trust, responsiveness, assurance, empathy, tangible facilities, and local characteristics. Among these, the local characteristic factor has the most impact on the satisfaction of international tourists with ecotourism in the Mekong Delta. The research results will provide managerial implications to enhance service quality and improve the satisfaction of international tourists with ecotourism in the Mekong Delta region, Vietnam.

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