Handbook of Research on Marketing and Corporate Social Responsibility 2014
DOI: 10.4337/9781783476091.00012
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Effective communication with stakeholders

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“…Beyond global crises, there are less dramatic examples of unethical and socially irresponsible behavior demonstrated by businesses today. Among these are privacy invasion, recurring and unwanted solicitations, unnecessary repair costs, exorbitantly priced and unnecessary medical tests and treatments, and exploitative interest rates (Quinn & Thorne, ). The consequences of such practices can be quite detrimental to businesses.…”
Section: The Problemmentioning
confidence: 99%
“…Beyond global crises, there are less dramatic examples of unethical and socially irresponsible behavior demonstrated by businesses today. Among these are privacy invasion, recurring and unwanted solicitations, unnecessary repair costs, exorbitantly priced and unnecessary medical tests and treatments, and exploitative interest rates (Quinn & Thorne, ). The consequences of such practices can be quite detrimental to businesses.…”
Section: The Problemmentioning
confidence: 99%