Effective Communication of Product Information: A Copy Writing Methodology

Bisoyi, Dandeswar

doi:10.9790/0837-0640103

Cited by 6 publications

(11 citation statements)

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“…Penyajian produk dalam konten halaman website harus berupa solusi, keuntungan, fitur dan nilai lebih dibandingkan dengan yang ditawarkan oleh kompetitor (added value). Penyajian produk sendiri pada prinsipnya harus dapat memotivasi target pasar untuk berkunjung dengan cara menampilkan gambar-gambar atau video dengan kualitas yang baik, terlihat professional dan didukung oleh judul-judul atau tema-tema yang memenuhi prinsip pembuatan headline, yaitu harus dapat mempengaruhi audiens baik secara rasional maupun emosianal (Hidayah, 2021;Zhang, et al, 2022;Bisoyi & Guha, 2013).…”

Section: Produkunclassified

Evaluation of Pandanrejo website content using a copywriting approach in Pandanrejo Tourism Village, Central Java

Hidayah,

Hermanto,

Suherlan

et al. 2023

J. Pariwisata Pesona.

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The website is a media that acts as the backbone of digital marketing in a tourism village. As the spearhead of digital media and sales channels, the tourism village website must always be optimized so that it always has a high conversion rate. Copywriting is a technique for writing content in digital media that is widely used practically in increasing conversion rates. This study aims to evaluate the Pandanrejo Tourism Village website as an information base for formulating conversion rate optimization (CRO) at a later stage. This study uses a qualitative approach with several collection methods, namely by conducting interviews with website managers, copywriting experts and website-based information system experts, making direct observations of the Pandanrejo’s website, and reviewing the literature. To produce valid information and results, the data was analyzed by confirming between informants and references to the literature. The results obtained from this study indicate that the Pandanrejo Tourism Village website content does not yet have a touch of copywriting elements through the AIDA formula.

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Section: Produkunclassified

Evaluation of Pandanrejo website content using a copywriting approach in Pandanrejo Tourism Village, Central Java

Hidayah,

Hermanto,

Suherlan

et al. 2023

J. Pariwisata Pesona.

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“…Sebuah copywriting yang baik, tentunya dapat menarik konsumen potensial. Maka, ada beberapa elemen yang perlu diperhatikan sehingga copywriting dikatakan baik dalam mencapai tujuannya (Bisoyi, 2013):…”

Section: Application Of Copywriting Elements In Social Media Advertis...unclassified

“…Data dari temuan ditampilkan dalam tabel 3. Komponen-komponen elemen copywriting dapat dimodifikasi menurut Bisoyi (2013). Kombinasi elemen copywiriting dilakukan untuk membuat unggahan lebih kreatif untuk dan menambah nilai pada komponen copywriting tersebut.…”

Section: Gambar 1 Akun Instagram @Batiksemarang16unclassified

Advertising Copywriting of Batik Semarang on Instagram @Batiksemarang16

Setyowati

2022

jkm

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Internet has helped marketers to reach larger markets, potential consumers at any time or place. With the change in advertising activities, and the advent of social media has moved marketers from conventional media to social media, because advertising costs are far cheaper and measurable. Instagram is used by marketers to promote its products, including batik. The study is focused on the elements of copywriting, the types of copywriting applied to the social media of instagram @batiksemarang16. The study is qualitative approaches and descriptive methods. The data collection technique used are observation, a documentary of content content where there are elements of copywriting, a type of copywriting from instagram @batiksemarang16 and archive studies. Hopefully, the results of this study will become a reference to a copywriting in the process of advertising in social media. From the 35 of the content of @batiksemarang16 account has used the suggested elements in good copywriting sucah as headlines, sub-headlines, slogans, body copy and taglines. What's interesting is that all of the contents used a body copy element. It was found a combination of copywriting elements to make content more creative and for add value to the copywriting. There were types of copywriting and the number of instagram accounts @batiksemarangang16. From 13 types of copywriting unfound content that used types competitive copy dan imagination copy.

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“…A good copy is certainly able to attract more potential customers. Therefore, there are several elements that must be considered so that a copy can be said to be good for achieving its goals [6]:…”

Section: Essential Elements In Copywritingmentioning

confidence: 99%

“…For copywriting to be effective, one must make it original and attractive in order to influence consumer buying decisions. (by Dandeswar Bisoyi, Dr Utpal Barua, Esha Guha) [6]. The conclusion of the 5 journals said that the role of a copywriter is needed to raise a brand, with creative copywriting it can attract the attention of consumers.…”

Section: Introductionmentioning

confidence: 99%

E-learning Media for the Ability to Recognize and Count Numbers in Kindergarten Students

et al. 2022

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The purpose of this study is to determine the extent of the role of social media on consumer interest in using the services of a copywriter. Because social media can be used as a promotional medium by using captions and also good visuals, which can be written according to the wishes of the businessman in attracting the attention of consumers. Consumers also don't need to come directly to the place or office of the copywriter, they just need to use Instagram social media for sources of information related to working days and hours, arrange meeting schedules, and so on. This study uses a qualitative descriptive research method by conducting a literature study on various studies. The results of this study are expected to build brand awareness so that it can increase interest in services sold with digital marketing techniques carried out by service owners. In addition, using Instagram social media can also make it easier for business owners and consumers. This of course can increase sales revenue.

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Effective Communication of Product Information: A Copy Writing Methodology

Cited by 6 publications

References 0 publications

Evaluation of Pandanrejo website content using a copywriting approach in Pandanrejo Tourism Village, Central Java

Evaluation of Pandanrejo website content using a copywriting approach in Pandanrejo Tourism Village, Central Java

Advertising Copywriting of Batik Semarang on Instagram @Batiksemarang16

E-learning Media for the Ability to Recognize and Count Numbers in Kindergarten Students

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