Effective airbnb advertising during COVID-19 pandemic: Message format and hypothetical distance

Choi, Miju; Choi, Youngjoon

doi:10.1177/13567667221113077

Cited by 7 publications

(1 citation statement)

References 71 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Thus, as Choi and Choi (2022) found in their research on the effectiveness of Airbnb's advertising messages during the COVID-19 pandemic, "Airbnb hosts developed sophisticated advertising messages based on psychological theory to strategically appeal to consumers' behavioral intention" (p. 3), widening guests' perceived distance from others and from COVID itself. Accordingly, while RBT suggests that branded hotels' OCC (occupancy ratethe percentage of hotel rooms that are sold on a given night) will benefit from valuable, rare and inimitable resources in the form of the chain's marketing and distribution capabilities, loyalty programs and cleaning and sanitation initiatives, among others, SDT offers that independent hotels and Airbnb are likely to experience better occupancy (i.e.…”

Section: Ijchm 366mentioning

confidence: 97%

The impact of business models and state regulations on the accommodation sector: theory and empirical evidence from the recent pandemic

Doğru

Mody

Hanks

et al. 2023

IJCHM

View full text Add to dashboard Cite

Purpose The purpose of this study is to investigate the effect of the COVID-19 pandemic on key performance metrics of accommodation properties by elaborating on the roles of business models (i.e. franchised, chain-managed and independent hotels, and the sharing economy) and state-level restrictions in the US. Design/methodology/approach The pandemic is considered a variable interference against the average daily rate, occupancy and revenue per available room, which permits the examination of the before and after effects of the pandemic. The panel data model is used to examine the effect of the recent pandemic on the accommodation sector in the USA. Findings The results showed that chain-managed hotels were the most adversely impacted by the COVID-19 pandemic, while independent hotels were the least adversely impacted. Interestingly, and consistent with emerging consumer needs suggested by spatial distance theory, the pandemic does not have significant negative effects on Airbnb. The adverse impact of the pandemic on hotels was exacerbated in more restrictive states, while Airbnb remained immune to regulatory differences. Research implications This study addresses the dearth of research on the types, roles and efficacy of business models in the accommodation industry and makes important theoretical contributions to the study of business model resilience in the accommodation industry, leveraging the resource-based theory of the firm and spatial distance theory. Originality The findings of this study make a significant contribution to the extant literature on the resilience of business models in the accommodation industry and have important implications for hotels, Airbnb owners, accommodation brands and destination and health policymakers. They demonstrate that a lower level of corporate control and greater flexibility in brand and operational standards allow for a more effective response to business disruptions such as a global pandemic.

show abstract

Section: Ijchm 366mentioning

confidence: 97%

The impact of business models and state regulations on the accommodation sector: theory and empirical evidence from the recent pandemic

Doğru

Mody

Hanks

et al. 2023

IJCHM

View full text Add to dashboard Cite

show abstract

Trust dynamics in sharing economy services during a crisis: A comparison between Airbnb and Uber

Amrollahi,

Kummer,

Rajaeian

et al. 2024

Journal of Tourism Research

View full text Add to dashboard Cite

This study investigates trust dynamics in sharing economy services during the COVID‐19 crisis, comparing Airbnb and Uber as prominent representatives of accommodation and transportation services in tourism. Guided by two research questions, the study first explores the antecedents and mechanisms of trust creation on these platforms and then examines how the global pandemic affected trust in these services. The findings reveal that structural assurance, privacy protection, and social influence (only for Uber) are key antecedents of trust. Trust, in turn, significantly influences perceived usefulness and the intention to use both platforms. The results also show that perceived risk, heightened by COVID‐19 concerns, negatively moderates the relationship between trust and usage intention. Comparing the two platforms, Airbnb exhibited higher levels of structural assurance, perceived usefulness, social influence, and usage intentions than Uber. Theoretically, this study advances knowledge by integrating technology acceptance literature with trust‐focused insights from tourism research. Practically, the findings guide sharing economy platforms in enhancing user trust and intention, particularly during crises.

show abstract

ChatGPT or online review: Which is a better determinant of customers’ trust in Airbnb listings and stay intention?

Choi,

Bangura

et al. 2024

International Journal of Hospitality Management

View full text Add to dashboard Cite

Effective airbnb advertising during COVID-19 pandemic: Message format and hypothetical distance

Cited by 7 publications

References 71 publications

The impact of business models and state regulations on the accommodation sector: theory and empirical evidence from the recent pandemic

The impact of business models and state regulations on the accommodation sector: theory and empirical evidence from the recent pandemic

Trust dynamics in sharing economy services during a crisis: A comparison between Airbnb and Uber

ChatGPT or online review: Which is a better determinant of customers’ trust in Airbnb listings and stay intention?

Contact Info

Product

Resources

About