Effect of transparency and social capital on fundraising intentions

Abstract

This article analyzes the effect of transparency and the moderating effect of social capital in Civil Society Organization (CSO) managers’ fundraising intentions. An experiment was carried out based on vignettes, with 92 CSO managers. Through the experiment, managers were asked to accept or decline financial support from a sponsor to enable participation in a public call for proposals to develop social projects. The results show that CSO managers are more likely to raise funds when the sponsor shows transparency in their actions and that the social capital between the manager and sponsor does not moderate the relationship between transparency and fundraising intentions. The study’s main contribution is that it demonstrates the role of the CSO manager as a decision-maker.