Effect of transaction trust on e-commerce relationships between travel agencies

Wu, Jyh-Jeng; Yong-sheng, Chang

doi:10.1016/j.tourman.2005.06.009

Cited by 89 publications

(59 citation statements)

References 38 publications

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“…To make online payment safe, travel agency websites should provide secure transactions to protect consumers' data (Wu & Chang, 2006). Chen (2006) proposed a model and listed the major determinants of consumer trust on a travel website.…”

Section: Risk Managementmentioning

confidence: 99%

Information Technology Applications in Hospitality and Tourism: A Review of Publications From 2005 to 2007

Law

Leung

Buhalis

2009

Journal of Travel & Tourism Marketing

279

175

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ABSTRACT. The tourism and hospitality industries have widely adopted information technology (IT) to reduce costs, enhance operational efficiency, and most importantly to improve service quality and customer experience. This article offers a comprehensive review of articles that were published in 57 tourism and hospitality research journals from 2005 to 2007. Grouping the findings into the categories of consumers, technologies, and suppliers, the article sheds light on the evolution of IT applications in the tourism and hospitality industries. The article demonstrates that IT is increasingly becoming critical for the competitive operations of the tourism and hospitality organizations as well as for managing the distribution and marketing of organizations on a global scale.

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Section: Risk Managementmentioning

confidence: 99%

Information Technology Applications in Hospitality and Tourism: A Review of Publications From 2005 to 2007

Law

Leung

Buhalis

2009

Journal of Travel & Tourism Marketing

279

175

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“…Prior studies showed that perceived vendor reputation, perceived site quality, and structural assurance of the web have been widely used as antecedents of trust in a website [14,15]. Besides trust in recommendations, trust in websites is another important predictor affecting online shopping behaviors [16].…”

Section: Introductionmentioning

confidence: 99%

The Antecedent and Consequence of Trust in Social Shopping

Haengnam¹,

Kim²,

Shin³

2016

IJSIA

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“…The effectiveness of conveying perceptions in this form depends on the affective attitude or trust [20] to the publisher. The trust will affect transaction intention on e-commerce [21].…”

Section: Research Modelmentioning

confidence: 99%

Hotels and Resorts Rent Intention via Online Affiliate Marketing

Suchada

Watanapa

Charoenkitkarn

et al. 2018

KSS

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Nowadays, competition in the online business of tourism esp. hotels and resorts is noticeably fierce. Using a kind of cyber brokerage system, called affiliate, in conducting marketing becomes more and more popular marketing weapon for tourism industry. it is viewed as an effective marketing tool that can raise the exposure of products and chance to establish credibility and strength of brand image. The objective of this research is to study relationships between factors in the system of affiliate marketing and the rent intention. Online questionnaire-based data were collected from Thai consumers who used to make room reservations via affiliate marketing system. Experimental results show that the trust in publisher in the affiliate system is the key factor significantly affecting the rent intention.

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Effect of transaction trust on e-commerce relationships between travel agencies

Cited by 89 publications

References 38 publications

Information Technology Applications in Hospitality and Tourism: A Review of Publications From 2005 to 2007

Information Technology Applications in Hospitality and Tourism: A Review of Publications From 2005 to 2007

The Antecedent and Consequence of Trust in Social Shopping

Hotels and Resorts Rent Intention via Online Affiliate Marketing

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