The morphology and molecular structure of an in-reactor polypropylene/ethylene propylene rubber alloy, synthesized by multi-stage sequential polymerization, were studied with respect to the rheological behavior and final properties of the alloy. The polymer alloys, based on different structural morphologies, were characterized by SEM, GPC, 13 C NMR, DSC, rheological analysis, and mechanical testing. The scanning electron microscopy of samples showed that the size of the dispersed phase particles is decreased as the switch frequency of copolymerization timing is increased. The GPC results showed that switch frequency slightly altered the molecular weight distribution of the copolymer although it had no effect on PP homopolymer.13 C NMR results were used for the evaluation of compatibility between the two phases with changes in switch frequency. DSC results showed that T m and T c were almost independent of switch frequency, even though the size of dispersed phase was decreased and the blend crystal content increased with DH of about 13%. The small amplitude oscillation rheometry showed that storage modulus and viscosity shifted to higher values when switch frequency increased. In studying the mechanical properties it was revealed that, especially the impact strength increased by about 62% when the size of the dispersed particles was decreased.