Effect of the price drop on customer's perceived evaluation across selected product categories

Prakash, C. Deep; Yadav, Ritu; Kadyan, Sunil

doi:10.1057/s41272-021-00301-6

Cited by 2 publications

(1 citation statement)

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“…Berthon et al (2005, p. 159) stated that 'social value assesses the extent to which an individual is attracted to an employer that provides a working environment that is fun, happy, provides good collegial relationships, and a team atmosphere'. In the case of Indian organisation, it is found that social value is an essential contributor of EVP to attract talent because, in India, employees relations with their superiors and their guidance have significant importance for them (Frenkel et al, 2013;Prakash et al, 2021;Saini & Budhwar, 2004). Mishra and Subudhi (2019) researched that a respectful work environment, sense of belonging, workplace fun and informal work culture of technical educational institutions develops the bond between faculty and institute.…”

Section: Economic Valuementioning

confidence: 99%

An Empirical Investigation of the Higher Educational Institutions’ Attractiveness as an Employer

Saini

Yadav²,

Singh

et al. 2022

South Asian Journal of Human Resources Management

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In this competitive global market, where organisations struggle to attract the best talent, providing a unique employer value proposition (EVP), educational sector does not lag behind other sectors. In this study, the researchers tried to identify the dimensions of employer brand attractiveness among higher educational institutions’ potential faculty members. Furthermore, this study compares higher educational institutions’ attractiveness dimensions as employers among potential faculty members based on gender. A sample of 250 potential faculty members of higher educational institutions has been drawn from the national capital region (NCR), India. Confirmatory factor analysis and independent-sample t-test has been used to attain the objectives of the study. The study highlighted that economic value, social value, developmental value, interest value and application value significantly contribute to higher educational intuitions’ employer attractiveness. Furthermore, the independent sample t-test showed a significant difference among male and female potential employees of higher education institutions based on application value. The remaining dimensions, namely economic, social, developmental and interest, do not significantly differ. The study will help the management of higher educational institutions frame their unique EVP to attract quality academic talent.

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Section: Economic Valuementioning

confidence: 99%