Effect of the first federally funded US antismoking national media campaign

McAfee, Tim; Davis, Kevin; Alexander, Robert; Pechacek, Terry F.; Bunnell, Rebecca

doi:10.1016/s0140-6736(13)61686-4

Cited by 228 publications

(235 citation statements)

References 25 publications

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“…This study also provides further support for previous research showing that hard-hitting, general population antismoking media campaigns can be used to promote quit attempts across a variety of demographic subpopulations (McAfee et al, 2013(McAfee et al, , 2015Nonnemaker et al, 2014). Specifically, we found patterns in PE varied by race/ethnicity and mental health status, indicating that vulnerable populations report higher PE scores.…”

Section: Discussionsupporting

confidence: 87%

“…Specifically, we found patterns in PE varied by race/ethnicity and mental health status, indicating that vulnerable populations report higher PE scores. Non-Hispanic black and Hispanic smokers in this study responded more favorably to Tips ads compared with white smokers, which may help explain previous findings showing that Tips advertisements had a larger effect on increased quit attempts among nonHispanic black smokers than white smokers (McAfee et al, 2013(McAfee et al, , 2015. Note: * p < 0.05, ** p < 0.01, 95% confidence intervals in brackets.…”

Section: Discussionsupporting

confidence: 56%

“…Participants who did not already have Internet access were provided additional study incentive payments to complete the survey in locations with public Internet access (e.g., libraries). The recruitment procedures closely follow those used in recruitment of GfK's KnowledgePanel, which are described in more detail elsewhere (Chang & Krosnick, 2009;McAfee et al, 2013;Yeager et al, 2011).…”

Section: Survey Datamentioning

confidence: 99%

“…Previous research suggests that antismoking campaigns that target all smokers with "why to quit" messages may be equally or more effective among ethnic/racial minorities (Davis et al, 2011a;Durkin, Biener, & Wakefield, 2009;McAfee, Davis, Alexander, Pechacek, & Bunnell, 2013Nonnemaker et al, 2014). More recent evidence (McAfee et al, 2013(McAfee et al, , 2015 has shown that the Tips campaign likely had the greatest effects on quit attempts among non-Hispanic black smokers despite the campaign including an ethnically diverse group of ad participants.…”

Section: Introductionmentioning

confidence: 99%

“…More recent evidence (McAfee et al, 2013(McAfee et al, , 2015 has shown that the Tips campaign likely had the greatest effects on quit attempts among non-Hispanic black smokers despite the campaign including an ethnically diverse group of ad participants. This research suggests that audiences may respond strongest to certain message content and themes (e.g., graphic visuals, emotional messages) as opposed to demographic and other targeted characteristics of ad participants (e.g., race/ethnicity of ad participants).…”

Section: Introductionmentioning

confidence: 99%

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Perceived Effectiveness of Antismoking Ads and Association with Quit Attempts Among Smokers: Evidence from the Tips From Former Smokers Campaign

Davis

Duke

Shafer

et al. 2016

Health Communication

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Background. Measures of perceived effectiveness (PE) of ads have been validated to predict changes in cognitive precursors of quit attempts, but a relationship between PE and actual quit attempts has not been shown in population-based studies. We analyzed smokers' PE ratings of ads from the national Tips From Former Smokers (Tips) campaign to (1) establish the validity of PE in predicting quit attempts in a large, nationally representative sample of smokers; (2) identify behavioral and demographic correlates of PE among respondents; and (3) examine whether PE is influenced by matching the race/ethnicity of ad participants with that of the ad viewer. Methods. We used survey data from two waves (baseline and follow-up) of a longitudinal online cohort of adult U.S. cigarette smokers. Respondents were shown one or more of 14 Tips campaign ads and were asked to assess each ad in terms of PE. We used multivariate models to estimate the association between baseline PE and prospective quit attempts; cross-sectional associations between PE and various respondent characteristics, including race/ethnicity, desire to quit, and health conditions; and the association between race/ethnicity of respondents and Tips ad participants. Results. Higher PE at baseline was associated with increased odds of a quit attempt at follow-up. Higher PE scores were associated with non-Hispanic black race, Hispanic ethnicity, higher desire to quit, presence of a chronic health condition, and presence of a mental health condition. There was no relationship between PE scores and matched race/ethnicity of the respondent and Tips ad participants. Conclusions. This is the first study to demonstrate an association between PE scores for antismoking ads and prospective quit attempts in a large, nationally representative sample of smokers. Our findings also provide strong evidence that racial/ethnic minority subpopulations, including non-Hispanic blacks and Hispanics, react more favorably to Tips campaign ads irrespective of race/ethnicity of the ad participant. This suggests that message characteristics (e.g., graphic visuals and emotional content) may play a more important role in PE than race/ethnicity of ad participants.

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Section: Discussionsupporting

confidence: 87%

Section: Discussionsupporting

confidence: 56%

Section: Survey Datamentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Perceived Effectiveness of Antismoking Ads and Association with Quit Attempts Among Smokers: Evidence from the Tips From Former Smokers Campaign

Davis

Duke

Shafer

et al. 2016

Health Communication

View full text Add to dashboard Cite

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Current Cigarette Smoking Among Adults—United States, 2011

2013

JAMA

236

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The U.S. Surgeon General has concluded that the burden of death and disease from tobacco use in the United States is overwhelmingly caused by cigarettes and other combusted tobacco products (1). Cigarettes are the most commonly used tobacco product among U.S. adults, and about 480,000 U.S. deaths per year are caused by cigarette smoking and secondhand smoke exposure (1). To assess progress toward the Healthy People 2020 target of reducing the proportion of U.S. adults aged ≥18 years who smoke cigarettes to ≤12.0% (objective TU-1.1),* CDC analyzed data from the 2016 National Health Interview Survey (NHIS). In 2016, the prevalence of current cigarette smoking among adults was 15.5%, which was a significant decline from 2005 (20.9%); however, no significant change has occurred since 2015 (15.1%). In 2016, the prevalence of cigarette smoking was higher among adults who were male, aged 25-64 years, American Indian/Alaska Native or multiracial, had a General Education Development (GED) certificate, lived below the federal poverty level, lived in the Midwest or South, were uninsured or insured through Medicaid, had a disability/ limitation, were lesbian, gay, or bisexual (LGB), or had serious psychological distress. During 2005-2016, the percentage of ever smokers who quit smoking increased from 50.8% to 59.0%. Proven population-based interventions are critical to reducing the health and economic burden of smoking-related diseases among U.S. adults, particularly among subpopulations with the highest smoking prevalences (1,2). NHIS is an annual, nationally representative in-person survey of the noninstitutionalized U.S. civilian population. The NHIS core questionnaire is administered to a randomly selected adult in the household (the sample adult). In 2016, the NHIS was administered to 33,028 adults aged ≥18 years;

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