Effect of Taekwondo Uniform Attributes, Perceived by University Taekwondo Demonstration Groups, on Consumer Attitude, Brand Loyalty, and Re-purchase Intention

Hak, Lee Jeoung; Ko, Se-Jin; Hae, Lee Ji

doi:10.35159/kjss.2018.12.27.6.459

kjss

2018

DOI: 10.35159/kjss.2018.12.27.6.459

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Effect of Taekwondo Uniform Attributes, Perceived by University Taekwondo Demonstration Groups, on Consumer Attitude, Brand Loyalty, and Re-purchase Intention

Lee Jeoung Hak¹,

Se-Jin Ko²,

Lee Ji Hae³

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Effect of Taekwondo Uniform Attributes, Perceived by University Taekwondo Demonstration Groups, on Consumer Attitude, Brand Loyalty, and Re-purchase Intention

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