2023
DOI: 10.3390/su15054072
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Effect of Sustainable Supply Chain Management and Customer Relationship Management on Organizational Performance in the Context of the Egyptian Textile Industry

Abstract: This study aims to test the effect of sustainable supply chain management on customer relationship management, competitive advantage, and organizational performance by collecting and analyzing data from the Egyptian textile industry. A suggested research model shows the hypothesized relationship between sustainable supply chain management, customer relationship management, competitive advantage, and organizational performance. The proposed research model and hypotheses were tested using correlation analysis an… Show more

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Cited by 11 publications
(4 citation statements)
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References 106 publications
(148 reference statements)
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“…A recent study from Pakistan also investigated how reverse logistics impacts the performance of firms in Karachi, Pakistan, suggesting that efficiency in reverse logistics can provide a competitive edge [83]. Another study examined the influence of sustainable supply chain management and reverse logistics on operational performance and competitive advantage in the UAE food industry and found significant results [84].…”
Section: Organizational Performance As a Mediator Between Reverse Log...mentioning
confidence: 99%
“…A recent study from Pakistan also investigated how reverse logistics impacts the performance of firms in Karachi, Pakistan, suggesting that efficiency in reverse logistics can provide a competitive edge [83]. Another study examined the influence of sustainable supply chain management and reverse logistics on operational performance and competitive advantage in the UAE food industry and found significant results [84].…”
Section: Organizational Performance As a Mediator Between Reverse Log...mentioning
confidence: 99%
“…According to research by Ibrahim & Yesiltas (2021), effective customer relationship management, particularly through focused service quality, is evident in customer satisfaction and the creation of value in the delivered products or services. This process, spanning from the initial to the final stages of product or service selection, is integral to creating a value chain that guarantees customer satisfaction, loyalty, and repeated service use, discouraging customers from seeking similar services elsewhere (Li et al, 2023). Research by Magatef et al (2023) emphasizes that organizations creating value in a product or service leave a lasting impression on customers, transforming them into regular customers and fostering loyalty to the organization's offerings.…”
Section: Customer Relationship Management (Crm)mentioning
confidence: 99%
“…Chen et al [ 10 ] established a performance benchmark for sustainable supply chain with 16 indicators based on the revenue-cost-sharing contract. Attia [ 11 ] developed 20 indicators for the assessment of the performance of Egyptian textile enterprises based on sustainable supply chain management, customer relationship management, and competitive advantages.…”
Section: Introductionmentioning
confidence: 99%