Polymers represent the second largest class of ingredients in cosmetics and personal care products. A diverse range of polymers are applied in this segment as film formers, fixatives, rheology modifiers, associative thickeners, emulsifiers, stimuli-responsive agents, conditioners, foam stabilizers and destabilizers, skin-feel beneficial agents, and antimicrobials. This chapter reviews recent advances in the use of polymers in personal care formulation. The drive to meet the requirements of the Clean Air Act have drawn polymeric materials into formulations that are low in volatile-organic compounds. This has resulted in aqueous-based thickeners that also form films and act as fixatives. The onset of free-radial living polymerization offers the prospect of custom-designing the morphology of products to meet the desired attributes. Complex coacervate mechanisms dominate the functioning of conditioning shampoos.Stimuli-responsive polymers are being directed towards applications from make-up that camouflages wrinkles to the facile processing of multiple emulsions, to thermally-responsive systems that respond to the surface of skin.The use of polymers in cosmetics is highly developed, and innovative advances in polymer science and nanoscience are driving the creation of scientifically sophisticated products.