Effect of Strategic Positioning on Organizational Performance of Independent Power Producers in Rwanda A Case Study of Selected IPPs

Abstract

The purpose of this study was to investigate the effect of strategic positioning on organizational performance of Independent Power Producers in Rwanda with a case study of selected IPPs. Moreover this study sought to determine the effects of differentiation strategy, costing and promotion strategy, perceived quality of service as well as pricing strategy on the performance of selected IPPs in Rwanda. The related literature review was discussed on the theoretical review on positioning theory, Industrial organizational theory, resource based theory and stakeholder theory; empirical review on done on differentiation positioning, costing and promotion, costing and promotion, perceived quality of service and pricing strategy. It highlighted conceptual framework of strategic positioning on organizational performance.
 This study implemented a descriptive research design and data was analyzed using inferential and descriptive statics technique. Primary data was collected using questionnaires from target population thirty respondents who were Board members, executive directors, senior management staff and project managers. A sample of 30 was determined using Yamane’s formula where purposive sampling approach was used for the Board members, Executive directors, senior management staff and Project managers. A questionnaire was utilized to collect the vital data from the respondents; the questionnaires were physically administered to the board of members, Executive directors, senior management staff, and project managers. Data collected was analyzed through SPSS version 21. Data analyzed was reported using frequencies presented in tables, percentages, pie-charts and standard deviation. This study established that differentiation strategy, costing and promotion, perceived quality as well as pricing strategy had positive impact on the organizational performance of Independent Power Producers in Rwanda. It further recommended future researchers to take on more studies in the management aspect of such entities.

Competitive Strategies and Performance of Pharmaceutical Wholesaler Companies in Kigali, Rwanda

“…Results reported showed that focus strategy elements, that is, pricing, costing and service quality strategies are enhanced performance. To the contrary, findings of differentiation have negative outcome on performance of organizations (Mukeshimana, Nkechi & Jefferson, 2019).…”

“…The results of the current research revealed that differentiation strategies affect positively and significantly performance of pharmaceutical companies in Rwanda. However, the findings of the research of Mukeshimana, Nkechi and Jefferson (2019) found it otherwise because they found that differentiation have negative outcome on performance of organizations.…”

“…The results of the current research revealed significant and positive effect of strategies of differentiation on pharmaceutical companies performance in Rwanda. However, the findings of the research of Mukeshimana, Nkechi and Jefferson (2019) found it otherwise because they found that differentiation have negative outcome on performance of organizations. The results of the current research proving strategies of differentiation has effect which is positive and significant on pharmaceutical companies performance in Rwanda are supported by the results of the research Banker, et al, (2014) revealed that both differentiation and cost leadership competitive strategies have optimistic impact on organizational…”

“…Results were that pricing, costing and service quality strategies are enhanced performance. Although the study was done in Rwanda is in a different sector which then makes this current study worthwhile to undertake (Mukeshimana, Nkechi & Jefferson, 2019) Banker, Mashruwala and Tripathy in 2014 undertook a study that examined competitive strategies among companies in India. The research exposed that differentiation was a significant factor of firm performance.…”

Quality, Price, and Competition Strategy Effects on Performance of Soft Drink Enterprises in Rwanda

“…Although positioning by quality and price has generally been found to relate strongly with market performance (Blankson et al, 2008), only a handful of studies have been done in Rwanda (Mukeshimana et al, 2019); besides a few studies have specifically examined whether positioning strategy has sales and customer retention benefits claimed (Chang et al, 2015;Kalafatis, 2000;Blankson & Crawford, 2012). The significance of positioning strategy cannot be overemphasised though since; empirical evidence shows that no one positioning strategy achieves results in all situations (Saqib, 2020).…”