Effect of stimuli on sun protective habits: A randomized double‐blind controlled study

Cheng, Judy; Widjajahakim, Rafael; Rajanala, Susruthi; Maymone, Mayra B.C.; Secemsky, Eric A.; Vashi, Neelam A.

doi:10.1111/phpp.12416

Cited by 3 publications

(2 citation statements)

References 23 publications

(30 reference statements)

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“…It is crucial to develop messages that shift norms about ideals of appearance around a more healthy appearance rather than merely a beautiful appearance [ 40 ]. It is also important to consider the content of these messages; image-based messages appear to be more effective for skin cancer prevention [ 41 ]. The most engaging messages are didactic, appearance-based, myth-busting, use celebrity endorsements, and target self-exams.…”

Section: Final Remarksmentioning

confidence: 99%

Impact of Social Media on Skin Cancer Prevention

Garza

Maymone

Vashi

2021

IJERPH

Self Cite

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Despite the increasing prevalence of social media usage in health care contexts, its impact on skin cancer prevention and awareness has not been largely investigated. We conducted a review of literature on this topic with the objective of summarizing and analyzing the role of social media in skin cancer and sun damage awareness and to identify the uses, benefits, and limitations of different social media platforms on skin cancer prevention. In today’s technological society, it is critical to understand and study the best form of communication. Specific platforms like Instagram, Twitter, Facebook, YouTube, and TikTok vary in originators of material, target demographics, messaging strategies, and reliability of information with regards to skin cancer, sun, and indoor tanning damage. Our results demonstrate that social media interventions have shown promise in skin cancer prevention and continue to escalate by the day. Dermatologists should keep pace with the latest dermatological content on social media and examine its evolution to target the right audience with the proper messages. Further research is needed to evaluate the effectiveness and true impact of social media on meaningful and lasting behavior change for skin cancer prevention.

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Section: Final Remarksmentioning

confidence: 99%

Impact of Social Media on Skin Cancer Prevention

Garza

Maymone

Vashi

2021

IJERPH

Self Cite

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“…Social media is becoming a potential intervention modality to raise skin cancer awareness, especially via image-based platforms [ 10 , 11 ], such as Instagram. However, there is still a need to conduct additional research addressing the potential as well as the drawbacks of social media for raising public awareness regarding skin cancer [ 11 ].…”

Section: Introductionmentioning

confidence: 99%

Skin Cancer Narratives on Instagram: Content Analysis

Gomaa¹,

Houghton²,

Crocker³

et al. 2022

JMIR Infodemiology

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Background Skin cancer is among the deadliest forms of cancer in the United States. The American Cancer Society reported that 3 million skin cancer cases could be avoided every year if individuals are more aware of the risk factors related to sun exposure and prevention. Social media platforms may serve as potential intervention modalities that can be used to raise public awareness of several diseases and health conditions, including skin cancer. Social media platforms are efficient, cost-effective tools for health-related content that can reach a broad number of individuals who are already using these spaces in their day-to-day personal lives. Instagram was launched in 2010, and it is now used by 1 billion users, of which 90% are under the age of 35 years. Despite previous research highlighting the potential of image-based platforms in skin cancer prevention and leveraging Instagram’s popularity among the priority population to raise awareness, there is still a lack of studies describing skin cancer–related content on Instagram. Objective This study aims to describe skin cancer–related content on Instagram, including the type of account; the characteristics of the content, such as the kind of media used; and the type of skin cancer discussed. This study also seeks to reveal content themes in terms of skin cancer risks, treatment, and prevention. Methods Through CrowdTangle, a Facebook-owned tool, we retrieved content from publicly available accounts on Instagram for the 30 days preceding May 14, 2021. Out of 2932 posts, we randomly selected 1000 posts for review. Of the 1000 posts, 592 (59.2%) met the following inclusion criteria: (1) content was focused on human skin cancer, (2) written in English language only, and (3) originated from the United States. Guided by previous research and through an iterative process, 2 undergraduate students independently coded the remaining posts. The 2 coders and a moderator met several times to refine the codebook. Results Of the 592 posts, profiles representing organizations (n=321, 54.2%) were slightly more common than individual accounts (n=256, 43.2%). The type of media included in the posts varied, with posts containing photos occurring more frequently (n=315, 53.2%) than posts containing infographics (n=233, 39.4%) or videos (n=85, 14.4%). Melanoma was the most mentioned type of skin cancer (n=252, 42.6%). Prevention methods (n=404, 68.2%) were discussed in Instagram posts more often than risk factors (n=271, 45.8%). Only 81 out of 592 (13.7%) posts provided a citation. Conclusions This study’s findings highlight the potential role of Instagram as a platform for improving awareness of skin cancer risks and the benefits of prevention practices. We believe that social media is the most promising venue for researchers and dermatologists to dedicate their efforts and presence that can widely reach the public to educate about skin cancer and empower prevention.

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Skin Cancer Narratives on Instagram: Content Analysis (Preprint)

Gomaa¹,

Houghton²,

Crocker³

et al. 2021

Preprint

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BACKGROUND Skin cancer is among the deadliest forms of cancer in the United States. The American Cancer Society reported that 3 million skin cancer cases could be avoided every year if individuals are more aware of the risk factors related to sun exposure and other forms of prevention. Social media platforms may serve as potential intervention modalities that can be employed to raise public awareness of several diseases and health conditions, including skin cancer. Social media platforms are efficient, cost-effective tools for health-related content to reach a broad number of individuals who are already using the spaces in their day-to-day personal lives. In 2010, Instagram was launched, and it is now utilized by 1 billion users, of which 90% are under the age of 35 years. Despite previous research highlighting the potentiality of image-based platforms in skin cancer prevention and the popularity of Instagram to raise awareness, yet there is still a lack of studies describing skin cancer-related content on Instagram. OBJECTIVE The current study aims to describe skin cancer-related content on Instagram, including the origin (i.e., source characteristics) and attributes of these social media posts (i.e., content characteristics). The study also seeks to reveal content themes in terms of skin cancer risks, treatment, and prevention. METHODS Through Crowdtangle, a tool owned and operated by Facebook, which tracks engagement of the publicly available content on Facebook pages, subreddits, and Instagram accounts, we retrieved content from publicly available accounts on Instagram for the 30 days preceding May 14, 2021. Out of 1,000 posts reviewed, N=592 (59.2%) met the inclusion criteria and were human coded and analyzed. Two raters coded the posts independently. RESULTS Profiles representing organizations were slightly more common than individual accounts: n=321 vs 256 (54% vs 43%). The type of media included in the posts varied, with posts containing photos occurring more frequently (n=315, 53%), compared to posts containing infographics (n=233, 39%), or videos (n=85, 14%). Melanoma was the most mentioned type of skin cancer (n=252, 43%). Prevention methods were discussed in Instagram posts more often than risk factors (n=404, 68%) vs (n=271, 46%). Only 80 out of 592 posts (14%) provided a citation from a medical source. CONCLUSIONS This study’s findings highlight the potential role of Instagram as a platform for improving awareness of skin cancer risks and the benefits of prevention practices. We believe social media is the most promising venue for researchers and dermatologists to dedicate their efforts and presence in widely reaching the public to educate about skin cancer and empower prevention.

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Effect of stimuli on sun protective habits: A randomized double‐blind controlled study

Abstract: Both pictorial and textual stimuli were more effective than SOC in improving intentions to sun protect, but there was no differential effect between the two.

Cited by 3 publications

References 23 publications

Impact of Social Media on Skin Cancer Prevention

Impact of Social Media on Skin Cancer Prevention

Skin Cancer Narratives on Instagram: Content Analysis

Skin Cancer Narratives on Instagram: Content Analysis (Preprint)

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