2014
DOI: 10.9708/jksci.2014.19.10.207
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Effect of social media use motive and credibility on social capital

Abstract: The purpose of this study was to investigate the effect of social media use motive and credibility on social capital. In particular, it explored the motivations for the use of most influential SNS in Korea, Facebook. The result of analysis showed that the use motive, information exchange and making relationship, influenced significantly on social capital. Second, the credibility of social media influenced significantly on social capital(bonding social capital and bridging capital).

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“…Previous studies have explored the relationship between Social Media use motives and social capital. The results indicate that the interpersonal motive and information-seeking motive for Social Media use have a positive effect on social capital [ 31 ], and social activities such as interpersonal interactions and information search have a positive effect on both bonding social capital and bridging social capital [ 32 ]. In addition, self-expression in Social Media can increase interpersonal connectivity [ 33 ], and the self-expression motive for Social Media use has been reported to increase the positive feedback of people, which has a positive effect on both bonding and bridging social capital [ 34 ].…”
Section: Introductionmentioning
confidence: 99%
“…Previous studies have explored the relationship between Social Media use motives and social capital. The results indicate that the interpersonal motive and information-seeking motive for Social Media use have a positive effect on social capital [ 31 ], and social activities such as interpersonal interactions and information search have a positive effect on both bonding social capital and bridging social capital [ 32 ]. In addition, self-expression in Social Media can increase interpersonal connectivity [ 33 ], and the self-expression motive for Social Media use has been reported to increase the positive feedback of people, which has a positive effect on both bonding and bridging social capital [ 34 ].…”
Section: Introductionmentioning
confidence: 99%