2021
DOI: 10.1016/j.apmrv.2020.12.001
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Effect of social identity on supply chain technology adoption of small businesses

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Cited by 16 publications
(17 citation statements)
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“…Observing how other people use mobile money services, being able to explain to others how to use mobile money services, and knowing about marketing communications programs are determining factors of the mobile money process. In computer-related research, observability is a key determinant of successful adoption [39] and it plays an important role in technology adoption intention [40].…”
Section: Discussionmentioning
confidence: 99%
“…Observing how other people use mobile money services, being able to explain to others how to use mobile money services, and knowing about marketing communications programs are determining factors of the mobile money process. In computer-related research, observability is a key determinant of successful adoption [39] and it plays an important role in technology adoption intention [40].…”
Section: Discussionmentioning
confidence: 99%
“…Past studies by Tornatzky and Klein (1982) and Rogers (2003) have corroborated that relative advantage is an essential element in evaluating whether an innovation will be adopted. Recent studies investigated artificial intelligence adoption (Chen et al, 2021), mobile marketing adoption (Maduku, 2021) and supply chain technology adoption (Tsai et al, 2021).…”
Section: Development Of Hypothesesmentioning
confidence: 99%
“…The Cronbach’s Alpha test results also confirmed the appropriateness of the measurement model fit. A Cronbach’s Alpha and CR of above 0.7 are desired to support the model fitness (Tsai et al, 2021 ). We also assessed the convergence validity using Average Variance Extracted (AVE), as displayed in Table 3 .…”
Section: Introductionmentioning
confidence: 99%
“…We also assessed the convergence validity using Average Variance Extracted (AVE), as displayed in Table 3 . AVE values above 0.5 are evidence of convergence validity (Tsai et al, 2021 ).…”
Section: Introductionmentioning
confidence: 99%