Effect of smartphone addiction on compulsive app downloading tendency: protective factors for generation Z consumers
Nadia Jimenez,
Sonia San Martin,
Paula Rodríguez-Torrico
Abstract:Purpose
This study aims to focus on how smartphone addiction impacts young consumer behavior related to mobile technology (i.e. the compulsive app downloading tendency). After a thorough literature review and following the risk and protective factors framework, this study explores factors that could mitigate its effects (resilience, family harmony, perceived social support and social capital).
Design/methodology/approach
The study used the covariance-based structural equation modeling approach to analyze data… Show more
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